Content marketing is an important element of any marketing strategy.  There are many different forms of content that can be created. This webinar focuses on one type of content in particular, eBooks, and why they are an important type of content to produce.  EBooks are essentially books that are available in digital form and they are a powerful way to generate leads.  Lead generation is vital to promoting your brand and growing your revenue and membership.  This webinar, presented by Maneesha Manges, explains why eBooks are so effective for lead generation, how to leverage digital marketing to increase their exposure, and some ideas for what types of eBooks your organization can create.  If you missed this webinar, it is now available On-Demand at HighRoadU.

Many organizations today are investing in marketing automation.  The reasons for this are simple.  Marketing automation is a technology that enables marketers to reach their audience on multiple channels in a more personalized, targeted manner.  It automates repetitive, time consuming tasks.  Marketing automation also allows marketers to track the effectiveness of their campaigns and to track where leads are on the buyer's journey through lead scoring.  Essentially, marketing automation makes your marketing efforts more effective while saving you time and resources.  So it's no wonder that marketers are continuing to invest in this technology.  As marketing automation continues to evolve, what does the future hold?  We have found an article, written by Charm Bianchini at Marketo, that lists 7 predictions about the future of marketing automation.

When it comes to marketing strategies, content marketing is still king.  There is a reason for this.  Creating content is a cost effective way to build brand awareness.  It provides your organization an additional platform to promote products and services and to position you as a reliable source of information and knowledge about your industry.  However, in order to reap these benefits, the content you create needs to be relevant, informative, and easily understood.  In addition, effective content requires an understanding of who your target audience is, and what they need.  Our partner Salesforce has a great article, written by Jeffrey Hayzlett, that explains in detail 4 steps on how to create compelling, shareable content.

Content Marketing is an essential piece of any marketing strategy.  The infographic below is a quick guide for the types content you should be producing in order to engage and interact with your audience and best practices for it's distribution.

Today's consumers have multiple digital touchpoints with which to reach them.  In addition to email, each consumer is also communicating  on several social media channels and they are carrying out these interactions on multiple devices.  It has become an omni-channel world and as such marketers have to develop an omni-channel mindset.  In order to reach consumers in the most effective way, you need to hit all their touchpoints and combine social, email, website, blogs, and video so they are amplifying one another.  We have just released On-Demand the ASAE Lunch Learning Webinar Omni-Channel Marketing: How To Layer Your Channels To Increase Leads. This webinar is presented by our CMO, Suzanne Carawan.  Suzanne discusses ways to cross promote across digital channels and how to plan your digital strategy in an omni-channel world.  So if you missed the live webinar, you can still watch it anytime On-Demand. 

Creating relevant, original content takes a lot of effort and time.  Repurposing the content you already have across multiple social channels can ease the pressure to produce.  Repurposing also expands the reach and impact of each piece of original content to it's full potential.  The infographic below reveals how to repurpose content across various social channels.