Data is the cornerstone of digital marketing, allowing individuals to make informed and concise decisions based on facts not intuition. As digital marketers, you can track and analyze users through clicks, opens, site visits and interactive content. Interactive content is your secret weapon to gathering data and generate leads.

Imagine being able to understand the people that visit your webpage on a deeper level. Imagine having the power to understand what they want, the ability to anticipate their needs, and the means to communicate with them effectively. This is the power of the persona! Here are the top reasons personas are so powerful:

If you are serious about growing your brand it is integral you get serious about blogging. I realize the thought of creating a blog can be intimidating. Where should I start?  Who will write it? How often should I be blogging? Don’t worry I am here to answer all your questions on the basics of blogging, so you can cast your fears aside and transform your business!

In a digital world it is integral to always be in the know. But how does one find the time to scour the web for the latest and greatest while holding down a 9-5? I have two words for you, Google Alerts. Google Alerts will send you e-mail notifications about anything and everything. Want to know every time your company is talked about on the web? Simply program an alert and get informed the moment it happens! Here are three powerful ways to use Google Alerts as a tool:

Today most associations are undergoing (or on the brink of) a digital transformation. Adopting a marketing automation system is typically the first step towards their digital revival. This investment has the ability to amp up an establishment by increasing retention and conversion rates. However, to see results the user must understand not only what their Marketing Automation platform has to offer but how to properly use it! Many individuals jump into marketing automation and begin using feature functions without understanding the technology. This leads to ineffective digital marketing, frustration, and discouragement. Here are two tips to avoid frustration and get the most out of your MA platform.