Font, color and images are all style choices that can set you apart from others. Command the internet with modern emails that show users you are on top of today’s trends. Staying relevant will not only demonstrate your ability to stay current, it will also keep users coming back for more. Here is our list of this year’s email trends.  Check them out and see how trendy your company really is.

Social Media is a huge platform for marketers when it's leveraged properly. However, developing the perfect strategy for social can be quite daunting. Have no fear I am here to strip away the nonsense and focus on three trends worthy of your time. Whether you want to grow your social media presence or simply maintain followers, you will want to use these tips.

Gone are the days when a website was strictly viewed on a PC. Today technology and its contents are being taken on the go. For this reason, it is integral to optimize your website for mobile. There are countless tricks but today I am going to focus in on three.  

The marketing world is changing and marketers are getting smart about how they invest their efforts. More and more marketers are equipping themselves with Marketing Automation platforms to become data driven and efficient. Gone are the days when productivity was based on high email volumes. Now we know that it isn't about how many emails go out but how many interested users are reached and pushed down the funnel. Marketing Automation opens up the door to workflows that do just that, push interested users down a funnel to the point of conversion. Here is a quick guide on how to use workflows to entice interested users down the funnel.

Marketing agencies are an associations secret weapon to success! Here at HighRoad we are a team of educated marketers that immerse ourselves in the latest trends and best practices of all things digital maketing. Having marketing enthusiasts like this by yourside will take your association to the next level and here is why: