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Aimee Pagano

Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.

Blog Feature

By: Aimee Pagano
March 27th, 2026

To some, an AI agentic operating model can seem intimidating. It's easy to picture Will Smith's early 2000s I, Robot film, where pools of willful machines took control of humanity. While that was a cool movie, that's not what we're talking about here. Not by a mile.

When we talk about AI agentic teams, the word "teams" is key. The human is still the dominant and strategic force relying on its AI counterpart to perform the more executional, reactive, and operational tasks. Humans have their place in stewardship. Agents have their place in planning and execution. Both work together based on mutualized goals. 

For associations, AI agents monitor member behavior, trigger engagement workflows, update records, and generate leads for acquisition. All with defined guardrails and human oversight. But what does it take to go from tipping your toe in the pool of agenticity, to transforming your org into a fully AI-Agentic Operating Model? Let's take a look.

Blog Feature

By: Aimee Pagano
February 26th, 2026

AI maturity in associations and nonprofits isn't a one-and-done scenario. Checking the box off with AI adoption pilots just doesn't cut it.

For associations and nonprofits, AI transformation is defined and tied to one very simple thing - delivery. Whether member-driven or mission-driven, orgs can only define themselves as AI-mature if they've leveraged AI within every corner of their operations to deliver, and continue delivering, on their promise. 

Yes, operational efficiency plays a huge role in influencing productivity, driving revenue, reducing staff time, and relegating more administrative and otherwise repetitive tasks to automation. But, in the end, the most mature organizations get to tout that AI has influenced real decision-making on programming, new member models, member engagement, legislative movements, etc. - all factors that contribute to driving value to constituents. 

While every org is going to carry a different flavor, there are standard signals that indicate an association or nonprofit is AI mature.

Blog Feature

By: Aimee Pagano
February 18th, 2026

Growth and efficiency are typical front-runners when it comes to building business cases for AI. Focusing on the ‘now’ versus the ‘future’ can often take priority. While the tangible wins just show well, business intelligence–and particularly predictive insights–shouldn’t be left behind. Metrics of the current keep the lights on. Metrics of the future front the bill for a lifetime. 

Blog Feature

By: Aimee Pagano
February 5th, 2026

If the word ‘AI’ isn’t reflected in your business plans, product roadmaps, marketing messaging, reporting and forecasting, the likelihood of your org faltering is high. And that’s because AI is a movement, not just a suite of tech

Blog Feature

By: Aimee Pagano
January 28th, 2026

It's easy to pack all of your dreams and wishes into your Association Management System (AMS). Particularly when you've invested time and money into it. And while it's understandable to think that it is the catch-all for everything you do with your data, that's not necessarily the case. 

And that's okay. Your org flavor should pair well with your AMS, based on what you're looking for now, and in the future. But, it doesn't means that your AMS needs to be your jack of all trades. In the end, your AMS is your system of record.  It does that really well.

What it isn't—your system of action. 

Blog Feature

By: Aimee Pagano
January 15th, 2026

So, if you read my previous blog, you'll know that I covered Breeze Agents. If you missed it, I encourage you to check it out. Agents are the new wave of HubSpot AI and potentially the most potent when it comes to efficiency and staff time-savings. Now we're moving on to the Agent's younger and more codependent sib—Breeze Assistant.