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Jeanette Hausner

By: Jeanette Hausner on April 28th, 2017

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2017 Sherpa Summit:  5 Tactics To Use For Customer-Centric Email Marketing

Email Marketing | Lead Generation & Growth Strategies

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

Marketing Sherpa Summit Jeff Ma 4-27-17.jpg

Recently Marketing Sherpa held their 2017 Sherpa Summit.  Marketing Sherpa Summits talk a great deal about customer-first or customer-centric marketing.  Customer-centric marketing is an approach that focuses on providing a positive customer experience throughout the buyer's journey.  This approach enhances the buyer's experience, promotes sales, and grows customer loyalty by promoting a positive customer-first environment.  Email marketing is a prime area where you can put the needs and concerns of the buyer first.  So at this year's summit, customer-centric email marketing was a big topic.

We found this article written by Courtney Eckerle, Senior Managing Editor at MECLABS Institute, that pulls together the 5 best email marketing takeaways from the summit for customer-centric marketing.  These 5 email tactics can help you implement the changes needed in order to become more customer-centric.

  • Tactic #1:  Grow your email channel using your brand's strengths.
  • Tactic #2:  Use data to guide your customer journey.
  • Tactic #3:  Always provide a clear conversion path.
  • Tactic #4:  There are no boring subjects, only boring marketing.
  • Tactic #5:  Don't gamble, use strategy for testing.

Each of these 5 tactics are explained in detail by providing real world examples of why and how other organizations implemented them. Check out these 5 tactics and see how you can move toward a more customer-centric organization.

 

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