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MarTech Solutions to Innovate Your Association

Want to take your organization to the next level? We help associations leverage tech-enabled marketing, membership recruitment, and retention solutions.

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What we do:

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Integrations

Get your data, your way, anyway you want it with HighRoad Spark—our data integration software with an intuitive user interface and on-demand syncing.

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Strategic Services

Strategic Services

Deliver a better member experience, chart higher conversion rates, & grow revenue with data mapping, journey building, and strategic support

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Platforms

Platforms

Achieve optimal performance with marketing technology that maximizes team efficiency, drives conversions, and improves the member experience

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We’re a marketing technology agency and the leading integrator of digital marketing platforms for the association industry. We help associations maximize their platforms with unique ideas, cohesive strategies, and technical expertise.

"Going through the whole process of data integration... has been a great process because not only are you learning more about the data you have already, but you’re learning more about the internal stakeholder's relation to that data as well. It’s not just you or your department. It’s helping the whole association figure out how they’re going to leverage the data. " - SM, Marketing & Communications, AFBA

Who we are:

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Associations are seeing a fundamental shift in the marketplace. Organizations now need to grow revenue and gain insight into their membership, and their industry. Realizing the need for associations to tap into modernized technologies and practices, HighRoad equips associations with the data connectivity, digital marketing platforms, and expert services to grow their digital footprint and, ultimately, their business.

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Our clients:

450

Happy growing organizations

15

Supported martech platforms

172

AMS integrations completed

20

Digital martech services

The latest:

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Data Integration, Your Way.

Find out how Spark, the next wave of association integration, can help you spark data-driven results

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Apple's Privacy Policy Blog

Find out why Apple's new privacy policy actually just makes sense from a marketing perspective.

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Automation Readiness Center

Learn how you can build data- and goal-driven journeys using marketing automation principles.

View It Here

Upcoming programs & events:

Jul 20

Nature vs Nurture - how to nurture leads to convert

Wednesday 12:00PM EDT
Details

Nature vs Nurture - how to nurture leads to convert

Jul 20
Wednesday 12:00PM EDT

Do all buyer journeys organically convert, or do they need a little “push” to move along the funnel? The “middle of the funnel” can be notoriously long and arduous for marketers as prospects take their time “considering” if they want to further engage and eventually convert. So how do you help those leads in the funnel move along and nurture to conversion? Join us as we share tactics and techniques to pull leads deeper down into the funnel so they reach the “decision” stage a little quicker.

Aug 17

Adestra Power Series - Setting up reports

Wednesday 12:00PM EDT
Details

Adestra Power Series - Setting up reports

Aug 17
Wednesday 12:00PM EDT

Are program managers asking you decipher all those metrics on the Adestra dashboard? Is someone asking you to run a report and then have it emailed to them every week? Anyone wondering how many emails went out the door in the past 6 months? Pulling this data is easy - join us for this quick session and we’ll show you how to get the most out of Adestra reporting!

Aug 31

Hunting for leads - using data and technology to surface potential members

Wednesday 12:00PM EDT
Details

Hunting for leads - using data and technology to surface potential members

Aug 31
Wednesday 12:00PM EDT
When you don’t catch any fish, someone is bound to tell you, “that’s why they call it fishing.” But you don’t have to leave it to chance and just hope that a potential member might randomly come by your lead magnet. There are tools and strategies you can put in place that surface patterns and indicate who might be a good fit for your organization to nurture. Join us as we wrap up summer and push those potential members into your fishing net!
Sep 14

Adestra Power Series - Personalization made easy

Wednesday 12:00PM EDT
Details

Adestra Power Series - Personalization made easy

Sep 14
Wednesday 12:00PM EDT
If you’ve got data on your members, you can personalize your email campaigns. Join us for a quick refresher on how to use Adestra’s personalization tokens or set up dynamic content to create meaningful, personalized email experiences.
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Request a free email marketing assessment

Our marketing technologists are on deck to discuss your association-specific goals and strategize an innovative, actionable, and measurable marketing plan to achieve them.

Request Free Assessment