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There’s been a fundamental shift for associations over the past decade. Much like their for-profit counterparts, associations have gone through—and are still going through—the digital movement, albeit a few years later. On the digital maturity model, moving from an association-centric to customer-centric tier is just the first step when it comes to digital transformation.
Most associations who historically basked in the glory of organic growth and the “if you build it, they will come” mentality, are now reeling from the reality that they need sustainable growth strategies. Whether the dollars are going into diversifying revenue, program development, or member acquisition, associations are shifting mindsets.
Organizations now need the right blend of tools in place to not only retain but grow their membership. That’s where HighRoad comes in.
Learn how you can build data- and goal-driven journeys using marketing automation principles.