A/B Testing – do you really use it? Who’s got time to come up with alternate versions to test when you’re under pressure to just get the email out the door?

Believe it or not, there’s a whole strategy behind A/B testing that is easy to implement AND it helps you elevate your campaign performance!

Not sure where to start? Join us and we’ll walk you through a simple framework to use to test the right subject lines, email copy, and imagery that will help drive conversions and elevate your overall email game.

CAE credits: 1

Getting approval for an existing line item on the budget is a different effort compared to lobbying for funds for brand new technology.

It takes some concise story telling to make the case to your executives or board without having them re-examine everything you’ve done to date. We’ll show you how to build a business case to justify your selected solution, how you’ll manage change and set expectations on ROI.

CAE credits: 1

“If only we had another FTE” – we’ve all been there – lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time.

There is a way to use your martech stack so that you can focus on the value added activities instead of the time-intensive ones. The whole point of marketing automation software is to free up time so digital marketers can focus on goal setting and measurement.

Join us and we’ll show you a new way to approach, manage and automate your marketing funnel.

CAE credits: 1

We made it! Lets celebrate with a cup of cheer and a comfy blanket and talk about how it all went down this year.

It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022.

CAE credits: 1