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MarTech Solutions to Innovate Your Association

Want to take your organization to the next level? We help associations leverage tech-enabled marketing, membership recruitment, and retention solutions.

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What we do:

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Integrations

Get your data, your way, anyway you want it with HighRoad Spark—our data integration software with an intuitive user interface and on-demand syncing.

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Strategic Services

Strategic Services

Deliver a better member experience, chart higher conversion rates, & grow revenue with data mapping, journey building, and strategic support

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Platforms

Platforms

Achieve optimal performance with marketing technology that maximizes team efficiency, drives conversions, and improves the member experience

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We’re a marketing technology agency and the leading integrator of digital marketing platforms for the association industry. We help associations maximize their platforms with unique ideas, cohesive strategies, and technical expertise.

"Going through the whole process of data integration... has been a great process because not only are you learning more about the data you have already, but you’re learning more about the internal stakeholder's relation to that data as well. It’s not just you or your department. It’s helping the whole association figure out how they’re going to leverage the data. " - SM, Marketing & Communications, AFBA

Who we are:

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Associations are seeing a fundamental shift in the marketplace. Organizations now need to grow revenue and gain insight into their membership, and their industry. Realizing the need for associations to tap into modernized technologies and practices, HighRoad equips associations with the data connectivity, digital marketing platforms, and expert services to grow their digital footprint and, ultimately, their business.

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Our clients:

450

Happy growing organizations

15

Supported martech platforms

172

AMS integrations completed

20

Digital martech services

The latest:

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Data Integration, Your Way.

Find out how Spark, the next wave of association integration, can help you spark data-driven results

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Apple's Privacy Policy Blog

Find out why Apple's new privacy policy actually just makes sense from a marketing perspective.

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Automation Readiness Center

Learn how you can build data- and goal-driven journeys using marketing automation principles.

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Upcoming programs & events:

Sep 28

Understanding your data map

Wednesday 12:00PM EDT
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Understanding your data map

Sep 28
Wednesday 12:00PM EDT

Numbers tell us what we’ve done and what we should be doing. Sometimes though, you need a guide or map so you can plan out what you need to get done. Much of digital marketing is dependent on data―historical and behavioral, so it’s important to know the data you have, as well as the gaps you need to fill in at some point in the future. While all this data is supposedly at your fingertips, according to your IT colleagues, do you know where the data resides? Can you find it in your AMS, CRM or digital marketing platform? If it’s sitting in another database, do you know how you can access it? Most people need a map to navigate challenging terrain―join us and we’ll show you how to decipher your data map and plan out a road trip that gets you to your destination.

Oct 26

Closing the loop with attribution reports

Wednesday 12:00PM EDT
Details

Closing the loop with attribution reports

Oct 26
Wednesday 12:00PM EDT

Everyone loves reports and dashboards. Marketers LOVE attribution reports but cringe when someone asks them to put one together. Why? Because it can be a headache to pull different reports and charts and data sets and stitch together the right narrative. It doesn’t have to be complicated if you have the right data flowing between systems and the right tool to pull all the data points together. Join us and we’ll show you what you need to build attribution reports that illustrate your campaign results, and paint a picture of success.

Nov 30

Budgeting for Growth - adding MA to your technology stack

Wednesday 12:00PM EDT
Details

Budgeting for Growth - adding MA to your technology stack

Nov 30
Wednesday 12:00PM EDT
We’ve shared how to build the case to your Board for changes or additions to your technology stack. Now it’s time to talk budget. How do you justify the spend for something that will demonstrate results and ROI, but needs time to build momentum. How do you offset the costs of your investment? Join us as we share tips and insight on how to budget for a new technology that your board won’t reject outright.
Dec 07

Winning looks like…

Wednesday 12:00PM EDT
Details

Winning looks like…

Dec 07
Wednesday 12:00PM EDT
We made it to the end of 2022. Lets talk about the wins, big and small, associations experienced after dealing with a hard 2 years of pandemic life.
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Request a free email marketing assessment

Our marketing technologists are on deck to discuss your association-specific goals and strategize an innovative, actionable, and measurable marketing plan to achieve them.

Request Free Assessment