We’re a marketing technology agency and the leading integrator of digital marketing platforms for the association industry. We help associations maximize their platforms with unique ideas, cohesive strategies, and technical expertise.
"Going through the whole process of data integration... has been a great process because not only are you learning more about the data you have already, but you’re learning more about the internal stakeholder's relation to that data as well. It’s not just you or your department. It’s helping the whole association figure out how they’re going to leverage the data. " - SM, Marketing & Communications, AFBA
Associations are seeing a fundamental shift in the marketplace. Organizations now need to grow revenue and gain insight into their membership, and their industry. Realizing the need for associations to tap into modernized technologies and practices, HighRoad equips associations with the data connectivity, digital marketing platforms, and expert services to grow their digital footprint and, ultimately, their business.
Your member is the heart of your organization, so when your executives say you need to be member-focused, you’re on it. But how to do you build member-centric programming? How do you use technology and create meaningful digital experiences that promote your programs and show your members that it’s all about them? Join us as we share a framework that can help you showcase your programming in a way that makes your members feel like they come first.
Are you looking at your email metrics and noticing a whole bunch of members who aren't opening your email campaigns? Maybe it’s time to run a re-engagement campaign. Wondering how to work those filters and put the automation program together? Join us for this quick session and we’ll show you how it’s done!
You’ve heard the name. You know what marketing automation is all about. But it sounds complicated and more importantly, it sounds like a lot to take on right now. And, it’s a platform that sounds great for businesses like retailers, but your association doesn’t have traditional sales staff. So it’s probably not a great fit. Think again! HubSpot is a great platform for any association looking to grow their membership and increase diversified revenue streams while applying smart digital marketing tactics. Join us as we share how associations can use the HubSpot platform to build both member engagement and growth.
It’s been 8 months since Apple released their iOS 15 update and effectively changed the way that vanity email metrics are reported. By pushing for deeper-level metrics in the form of click-throughs and conversions, consent-based marketing is influencing how email marketers craft campaigns and promote programming. How have organizations dealt with this change and what have they experienced in terms of impact? Join our panel as we discuss how the value of email marketing is now being measured by associations.