We’re a marketing technology agency and the leading integrator of digital marketing platforms for the association industry. We help associations maximize their platforms with unique ideas, cohesive strategies, and technical expertise.
"Going through the whole process of data integration... has been a great process because not only are you learning more about the data you have already, but you’re learning more about the internal stakeholder's relation to that data as well. It’s not just you or your department. It’s helping the whole association figure out how they’re going to leverage the data. " - SM, Marketing & Communications, AFBA
Associations are seeing a fundamental shift in the marketplace. Organizations now need to grow revenue and gain insight into their membership, and their industry. Realizing the need for associations to tap into modernized technologies and practices, HighRoad equips associations with the data connectivity, digital marketing platforms, and expert services to grow their digital footprint and, ultimately, their business.
Do all buyer journeys organically convert, or do they need a little “push” to move along the funnel? The “middle of the funnel” can be notoriously long and arduous for marketers as prospects take their time “considering” if they want to further engage and eventually convert. So how do you help those leads in the funnel move along and nurture to conversion? Join us as we share tactics and techniques to pull leads deeper down into the funnel so they reach the “decision” stage a little quicker.
Are program managers asking you decipher all those metrics on the Adestra dashboard? Is someone asking you to run a report and then have it emailed to them every week? Anyone wondering how many emails went out the door in the past 6 months? Pulling this data is easy - join us for this quick session and we’ll show you how to get the most out of Adestra reporting!