Online education and certification programs are a key offering of associations to their members.  Members understand the value of these programs, however, we still need to promote them in ways that make them easily accessible and remind members of their value.  We also need to be thinking about ways to attract new visitors to our educational programs in order to show our value to them.  This week at HighRoadU, Maneesha Manges presents "Promoting Online Education And Certification".  Maneesha outlines ways in which we can draw members and visitors alike to our content on our website, using multiple platforms.

I can't believe I just caught myself saying that we should change digital to fit the print mindset. It's true, I'm guilty. I'm working into the wee hours because I want change and change doesn't usually fit into the typical 40 (or even 35 work hour week of some associations) hour week. Change is an investment, it's a discipline and it has a voice all its own--even to the change agent. 

The annual ASAE Technology Conference & Expo is now over.  Many of the association sector's brightest minds were there.  Kim Sorin at Abila shares some of the innovative thoughts and ideas presented at the conference.  Read the full article here.

The theme of ASAE's 2015 Tech Conference was digital disruption. Everyone seems to be talking digital, change management and now  the word, the process and the people who can cause disruption are hot, hot, hot. I've been the leading disruptor here at HighRoad for the last two years and responsible for not just evolving our own organization through the addition of our Inbound Digital practice, but also in working firsthand with clients to evolve digital communications and association marketing programs. 

I'm watching the changes in the association world unfold before my eyes on a daily basis. The association industry as we knew it is being disrupted and needs to evolve if the organizations are going to remain intact and continue to have a purpose. The latest disruptor I've seen? Inbound. It's hard to understand why this isn't an association, but there's no dues, conference rates are higher and there's a different set of rules for what's considered normal.