Are your employees engaged? Here’s why this question is ridiculous, and what you should really care about.

In the association world we need to begin collecting and using more behavioral data about our members and consumers at large.  Data that will give us better infomation about the consumer and what they want.  Data that will help us figure out who are targeted population should be and how to best build relationships with them.  We need to learn what we can do to move these consumers to take the desired action that we want them to take.  Ultimately, we are attempting to get to the world of predictive analysis.  Digital educational programs give us the opportunity to not only collect more behavioral data, but to also experiment with ways of collecting that data, in order to better understand these consumers.  This week's webinar, "Measuring: Promoting Online Education & Certification", presented by Suzanne Carawan CMO of HighRoad Solution, is now available On-Demand.  Join us at HighRoadU for the third part in the series, Promoting Online Education & Certification, and learn the best practices for collecting and analyzing behavioral data.

Associations offer online education and certification programs.  Your members know this.  So why is it important to promote these programs?  There is a great deal of competition in this area, from both the non-profit and for-profit world.  People have a multitude of options when choosing where they go for online education.  In order to keep the members you have and to bring new members into your association, you need to step up your game.  In today's world that means using digital strategies.  Join us at HighroadU as Suzanne Carawan presents "Best Practices: Promoting Online Education & Certification".  This webinar is the second in the series Promoting Online Education & Certification.  Suzanne explains exactly why promotion is needed and lists the best digital marketing tools available to grow your membership. 

Creating online learning programs, such as webinars and videos, that will keep your audience's attention can be challenging.  You can't see them.  They could be captivated by your content.  They could be scanning their facebook feed.  How do you know?  You don't.  An article written by Amelia Glynn at Abila outlines three steps, using data and current technological trends, to ensure your audience will remain engaged throughout your presentations.