Are you making the most use out of the contacts that are stored in your database?  If you don't yet have marketing automation software, you probably aren't.  By having automated email workflows set up, you can get more out of your current contacts. You can set up more personalized email workflows based on information you already have about your contacts.  Email automation can help convert leads into customers and continually engage existing customers, promoting growth for your company.  If you would like to increase engagement and activation with your current contacts this article, written by Pamela Vaughan at Hubspot, lists 13 email marketing automation workflows you should try.

Today, more and more organizations are utilizing automation tools.  So the question isn't whether your organization needs marketing automation, but rather which marketing automation solution would be the best fit for your organization's needs.  We created this toolkit so you can compare vendor solutions and pick the one that will serve your organization best.  By using our toolkit, you will be able to rank marketing automation vendors based on their ability to fullfill your organization's unique requirements.  If your organization is thinking about marketing automation, this toolkit will help you decide which marketing automation vendor is best for you.

May's Implementing a Marketing Automation Solution toolkit was designed to provide practical advice for designing a Marketing Automation strategy, aligning Sales & Marketing processes, and implementing a Marketing Automation solution. Review this toolkit to understand how to implement a Marketing Automation infrastructure that will provide a consistent supply of qualified leads to your organization.

In today's digital world, we know there is no one piece of content that can speak to everyone.  Targeted marketing is the most effective way to get customers to engage with us.  Tailoring our content through the use of personalization allows us to automatically direct our website visitors to the content that is most relevant to them, increasing lead generation and conversion.  Our partner BrightInfo, has an article written by Merav Zaks, that reveals five ways to personalize our content in order to optimize website traffic and increase ROI.

As consumers have become more digitally savvy, they have higher expectations of marketing campaigns.  In exchange for their personal information, they demand a more personalized approach.  In order to be successful with today's consumers, marketers need to incorporate personalization into their digital marketing strategies.  The infographic below sheds light on the current state of personalization and how marketing automation can help.

If you're searching for ways to grow your association, take a look at our Spring Clean-up Special.  Whether you're wanting to update your email templates in order to modernize how your association presents itself, or you're interested in lead generation strategies to find new members, we have a spring program for you. Other programs included in this special are A Digital Transformation Assessment, An Automation Program For Membership, and an Email Optimization Program.  Enroll before May 31st and receive 25% off any of our spring clean-up programs.