Personalization for Marketing Automation is the technical aspect of identifying a user and attributing all their behaviors to them along a digital footprint. It's all the behind the scenes details that involves cookies and JavaScript snippets that work to gather information that can then begin to tell a story about the user. This helps an organization to deliver the right content, at the right time, with the right tone and feel. Since these cookies offer personalized experiences for the user - they fill out a submission form with all of our information for example - people tend to be okay when a website uses them. (Ask a millenial and they practically expect cookies to be operating behind every web domain!).  

In order to become successful in Marketing Automation you have to establish a plan. Everything in this particular platform is based on contacts. It is no longer about the volume of sending emails, it extends way beyond the basic email communication systems. You will be able to do so much more with your contacts such as distinguish between members and prospects, which is why then you must be selective in who you are putting into your platform. 

Starting with the end in mind, you are going to need to sell Marketing Automation internally, so it's important to understand a high level view of what you are getting.

"BLAST!"  A word that we are all too familiar with in email marketing. However, in the world of Marketing Automation that word is non-existent. For many associations marketing automation is becoming more of a high demand even though it has been around for the last 7 years. The rise of this platform is finally giving associations a helping hand as it handles campaigns, reports, departments, and puts it all into one tool. It's the mastermind of organized chaos! 

Is your organization still using outdated marketing practices?  If your marketing team still relies upon the tech side of your business to help build and moniter your marketing campaigns, the answer to that question is yes.  With the emergence of marketing automation software your team no longer has to rely on IT or Engineering to carry out marketing campains.  Marketing automation is the key to a self-reliant marketing team that is capable of building and running sophisticated, personalized campaigns on their own.  We found this article, written by Matt Zilli at Marketo, that lists 3 red flags of archaic marketing practices.  Find out whether your marketing needs to be updated and how marketing automation will revolutionize your marketing efforts.

The definition of marketing continues to evolve and the role of marketers continue to expand.  There was a time when marketers were simply brand builders.  With rapid advances in technology, today's marketer is also responsible for driving, scaling, and tracking growth.  Marketers are now in a position where they can reach out to all their customers and leads in a more personalized way, across multiple channels, with greater effectiveness.  Marketing automation makes this possible.  There is, however, still a lot of confusion about marketing automation.  So we put together an eBook on the basics, to give you a clearer understanding of what is involved.  Our eBook "Understanding Marketing Automation" explains what it really is and why you need it.  The information provided will give you a clear understanding about the benefits of marketing automation, as well as what the future holds for this technology.  This eBook is a valuable resource designed for association marketers and business professionals to further your understanding of marketing automation.