Association Marketing

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics. Features of a marketing automation platform generally include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, marketing analytics and more!

Leslie Schiff, Client Success Manager at HighRoad Solution and Dave Sherman, Director of Communications & Marketing at the American Optometric Association (AOA), are teaming up to speak about digital marketing transformation and real-time analytics at Personifest 2018 to be held April 9-11 in Austin, TX.

Social Media is a huge platform for marketers when it's leveraged properly. However, developing the perfect strategy for social can be quite daunting. Have no fear I am here to strip away the nonsense and focus on three trends worthy of your time. Whether you want to grow your social media presence or simply maintain followers, you will want to use these tips.