The phrase "there's an app for that" is so true it's unnerving. You can find almost anything on the internet, from websites that are helpful to your job to things you never wanted to know or see.

Yesterday, I was trying to figure out which font was used in a JPG we have in our files. I didn't have the original EPS or PSD file (if you're wondering, here's a good resource on what those file types mean and when to use them). We wanted to recreate the same type of image, though, so I needed to identify the typeface. While there are quite a few typography nerds out there who are excellent at recognizing fonts just by seeing them, I'm not one of those people -- and I bet you're not either. 

Our May Inbound Lunch Bunch was held on the 14th with the highest reg numbers ever--162 to be exact. Our quest to learn the methodologies of inbound together found us focused on the first stage of HubSpot's spectrum: Attract. In order to really understand Inbound for Associations, there are a few key places where we need to rip the Band-Aid off & face some critical facts about our typical marketing programs: 

Happy Friday, association marketers!

At our May Inbound Lunch Bunch, we gave association marketers more information and tools to focus their efforts on content marketing.

TGIF, association marketers!

That's right, I'm looking at you, association marketers. Stop sending all those emails right now, before someone gets hurt.

This idea might sound hypocritical coming from someone who works for an email marketing and automation company. It's not. We want you to be able to reach your members, but we don't want you to spam them. We want you to use email only after you've come up with a good reason to do so, and only if that email has a specific purpose.