What is marketing automation and why do associations need it?  The growth strategies of yesterday no longer work.  People, laws, and culture have changed.  People today are very tech-savvy and they know what they want.  We are now at a crossroad in the association market.  We need to evolve and grow and now is the time.  Suzanne Carawan, CMO at HighRoad Solution, delivers her presentation "What Is Marketing Automation" in the ASAE Lunch Learning Webinar.  Suzanne explains what marketing automation is and why it is so desperately needed by today's associations.  She takes us step by step through what our new growth stategies need to be in the changing landscape of marketing and tips on how to achieve them.

I'm watching the changes in the association world unfold before my eyes on a daily basis. The association industry as we knew it is being disrupted and needs to evolve if the organizations are going to remain intact and continue to have a purpose. The latest disruptor I've seen? Inbound. It's hard to understand why this isn't an association, but there's no dues, conference rates are higher and there's a different set of rules for what's considered normal.

Our new One Stop Product Demo Series is going strong. We've updated our landing pages to make it easy for you to register for upcoming live demos & to access the recorded demos that you can watch on-demand. 

Is it just us, or have you also found July to be both the fastest month & yet the longest month thus far in 2015? We have been busy, busy, busy spreading the digital word and talking one-on-one to so many organizations who are discovering what inbound marketing can offer! While this is exactly what we're trying to get more buzz about, people take time! Our time has been taken up on good problems to have--a lot of engagement and inquiry--two sure signs that the mission of the brand is making things happen.

There are many ways you can put your advertising budget to good use, and LinkedIn is one of them. Advertising on LinkedIn is undoubtedly an excellent choice for many associations. However, it's often overlooked by media planners and marketers. This is mainly because they lack an understanding of the value LinkedIn has to offer as a marketing platform. 

Welcome to Norfolk!

For us digital marketers, the standout session on the first day of the 2015 Annual Meeting of the Council of Engineering & Scientific Society Executives (CESSE) was a case study on marketing automation.