We're kicking off our  2015 Innovation Roadshow! We have put the seminar series together to cover the hottest topics in association marketing and cover each topic from the viewpoint of digital. Based on the findings of our 2014 State of Digital Marketing in Associations Study and reviewing what's been the most popular topics in our HighRoad U webinar series, we put together our agenda to cover: 

We're thrilled to announce that we are the Platinum sponsor for the 2015 Personifest conference being held this week in Columbus, Ohio. There's so much new to tell since last year's event---where to even start? To tackle this topic, we'll take a blog-centric approach and Give U the List. Since we're holding our big party tonight at The Ohio Stadium, we're going to use a 'lil Buckeye lingo & show the same swagger as the First Ever National Champions.  

While I love launching anything new & seeing it work, I find it even more enjoyable when you can continuously perform. The road to mastery begins with a combination of humility, gratitude and the desire to always ask two questions:

Ask event management professionals about how they actively promote their events, and as many as 90 percent of them will say email marketing is their top preference. Even though email marketing is a common, highly effective & reliable communications method for getting people to attend your event, it remains to be one of the most neglected in terms of the quality and effort that is put into it.

Here are some tips to enhance your marketing emails’ effectiveness:

March is time when we hear and see a lot about luck. The luck of the Irish, wishing your favorite team luck as March Madness begins, or if we are lucky, seeing an end to winter, and a glimpse of spring and melting snow! 

Customers can now connect Abila netFORUM Enterprise to BlueHornet & HubSpot

HighRoad Solution today announced it has launched +Plus for Abila netFORUM on the Abila Marketplace, which is designed to provide nonprofits and associations with quick and easy access to tools and services to enhance their existing Abila products. The +Plus Automation line allows organizations to connect BlueHornet, a leading email marketing platform for deliverability and HubSpot, a leading inbound marketing platform to Abila netFORUM Enterprise. The +Plus Automation line allows organizations to easily build an integrated software ecosystem where data integrity is maintained and identity protection is paramount.