IS DIGITAL MARKETING SCARY TO U?

Did U miss it?

Today's HighRoadU webinar, "Rethinking the Marketing Department" featured a great discussion with Dave Martin, VP of Marketing & Content at the Electronic Retailing Association. (If you missed it, U can access this webinar on-demand at www.HighroadU.com) The focus of the webinar was to answer/ponder the question, "What does the modern association's marketing department look like?"  ERA is making the push to digital marketing, and is one of HighRoad's first clients to integrate the Hubspot platform. Using Hubspot has transformed the way they market to both their members and prospective members. HubSpot’s ability to combine email, blogs, social media, search engine marketing and website analytics, allows ERA to respond more quickly and make marketing decisions based on data, not guesswork.  When we asked Dave what resources he uses to beat the learning curve and stay up to date on all things digital marketing, he shared his "not-so-secret stash" of resources.  Here they are: (shh....remember they are super-secret!

Ashburn, VA

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