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graphic-information-design

Blog Feature

By: Lisa Campo
May 20th, 2015

The phrase "there's an app for that" is so true it's unnerving. You can find almost anything on the internet, from websites that are helpful to your job to things you never wanted to know or see.

Yesterday, I was trying to figure out which font was used in a JPG we have in our files. I didn't have the original EPS or PSD file (if you're wondering, here's a good resource on what those file types mean and when to use them). We wanted to recreate the same type of image, though, so I needed to identify the typeface. While there are quite a few typography nerds out there who are excellent at recognizing fonts just by seeing them, I'm not one of those people -- and I bet you're not either. 

Blog Feature

By: Suzanne Carawan
March 28th, 2015

Example of an Event Graphic that Provides Context

Ask event management professionals about how they actively promote their events, and as many as 90 percent of them will say email marketing is their top preference. Even though email marketing is a common, highly effective & reliable communications method for getting people to attend your event, it remains to be one of the most neglected in terms of the quality and effort that is put into it.

Here are some tips to enhance your marketing emails’ effectiveness:

Blog Feature

By: Suzanne Carawan
February 24th, 2015

We've been developing quite a few websites lately and I'm interested in hearing what others think about this long-held model of the Primary Navigation Bar. Developed originally as an area to provide a consistent pathway across a collection of content, the primary navigation bar became a staple feature of website best practices in the late 90s and frankly, not much has changed since.