Compliance isn’t easy, particularly when it dictates an overhaul in thinking. So it’s understandable that adherence to new policies takes time. With that said, today’s compliance and privacy issues are moving at light speed. It’s no longer a ‘nice have’ to give your audiences some arm room. It’s a must.
Associations continue make moves to respect their members’ dance space when it comes to emails. Most of our clients have dimmed down the mass blasts and have truly started effectively incorporating tailored, targeted messages to their constituents.
But there’s still so much more that can—and should—be done from a compliance and privacy perspective. Let’s take a look at leading practices in compliance and consent.