360 degree digital marketing is a strategy for digital marketing that is comprehensive and all inclusive across all digital channels.  The infographic below outlines the eight components of this strategy with accompanying tips for success within each component.

Social Media gives us the opportunity to build relationships with consumers in a way that was never possible before.  Today almost everyone is engaged with, and interacting on, one or more of the numerous social sites out there.  So, as marketers, we need to be there too.  But with so many people using social media, the competition for their attention is fierce.  So how do we rise above the noise?  By analyzing the data we collect through social media about our audience  we can better understand who they are and what they need, thereby building relationships with them.  By building these relationships we increase brand awareness, which is vital for success.  An article, written by Lisa Marcyes at Marketo, gives us four ways to build relationships with our audience on social media.

In order for your organization to be successful, people must first be aware that you exist.  There are many ways to grow your brand awareness in the digital age.  The infographic below explains some effective ways to increase your exposure and grow your brand.

How you present yourself, and the way you represent your company online matters.  It directly affects how other people view your brand.  The infographic below outlines the rules of proper etiquette for six of the most popular social media platforms.

These days everyone is online.  As marketers, we need to incorporate multiple digital strategies in order to continue to find new leads. The Infographic below spells out 9 tried and true digital marketing tactics needed to increase lead generation.

If you are like me, this time of year sparks that inner drive to do some serious purging and cleaning.  It’s a time for cleaning and clearing out the old to make way for the new.  Whether in the garage, the storage closet or on your desktop, this is a good time the year to go through the archives and clear out things that aren’t used anymore and/or reorganize them.   The same can be said in Digital Marketing.  If you haven’t already done so, it’s a good time to go through your lists and tidy things up a bit.  Using old lists can have a negative effect on your deliverability especially if you aren’t keeping up with proper hygiene.  Here are some handy Do’s and Don’ts from our Team at HighRoad.