Our survey on the State of Digital Marketing in Associations for 2017 has just opened.  For the last 3 years we have made it our job to bring the world of associations an annual report on the continually changing digital landscape. We have recently opened the survey in order to collect the data we need from association professionals.  The study is conducted by our marketing partner, Demand Metric, and is here to help you benchmark where you stand within the world of digital marketing.

It’s that time of year again!  Time to help us, help you!  Before our annual State of Digital Marketing report, comes the survey and we have just released it.  HighRoad’s digital marketing benchmark study done in conjunction with Demand Metric is a comprehensive report to help associations and non-profits compare the effectiveness of their marketing processes across a variety of areas.  Here’s just a short list of some information you’ll find in our previous reports:

We have released our 2016 State Of Digital Marketing In Associations report.  In this benchmark report non-profit organizations can see how they compare to other non-profits in their digital marketing efforts.  This is our third annual digital marketing report in a row, so in addition we also have trend data to share.  Learn how your organization compares to other non-profits as Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss the results of this groundbreaking report.  If you missed this Analyst Brief Webinar it's not too late.  It is always available On-Demand at HighRoad U.

If you haven't yet viewed the Report, please take a look!

We have recently released our 2016 State Of Digital Marketing In Associations report.  For the third year in a row, we have surveyed associations in order to benchmark and compare their marketing efforts year to year.  The infographic below reveals some interesting stats from the report and a 5-step action plan to increase your association's marketing success.

Top challenges this summer are in membership

One of the key challenges that I've heard all summer surrounds membership. The two-fold challenge of how do we grow? and how can we do a better job of limiting year 1 to year 2 attrition seems to be the key focus area for many associations right now. We are spending a ton of time working with organizations to re-think this two-fold challenge and apply social marketing principles and digital marketing techniques to arrive at unique solutions. 

the secret challenges no one wants to admit

For most membership organizations, there are actually more than two problems. There is a very big elephant-in-the-room set of challenges that few organizations are comfortable discussing. Namely: 

1) How well do we currently know the consumption patterns and user behavior of our current membership?

2) How well do we really understand generational splits and tastes & preferences, cultural references and lifestyles of our membership?

3) How well are we spending the time we have to strategize on membership campaigns to help us overcome our challenges?