Yay for Friday, association marketers! In honor of ASAE's MM&C Convention this week, here's your usual list of association and marketing advice, news and assets, with a little extra MMCC flavor.

Monday Buzz: How Big Is Your Crowd, Really? Soon, we may be able to gauge crowd/event atttendance size just by using smartphone data. Super cool and could be a game changer for you event marketers. From Associations Now (by the way, you should be checking their site at least once a week to keep up with association news). 

The homemade ice cream at HighRoad's booth (from Love N Faith Cafe) went over pretty well with these ladies.

Did you miss ASAE's 2015 Marketing, Membership & Communications Conference? Well, you're one of the few who did. With a record attendance of more than 1,000 association employees, every session was standing room only, and it was commonplace to see people crouched on the floor taking notes.

Here are a few highlights from the conference.

Happy Friday, association marketers! It's been a short week, but we've still got the latest news and information from the association and marketing worlds. 

As part of our commitment to the association market and ASAE in particular, HighRoad sponsored a table at last night's awards dinner to honor John Graham's achievements as a boy scout. While many people know John as the President & CEO of ASAE with a golden track record at American Diabetes Association, few know the depth of his commitment to the Boy Scouts of America.

Happy Friday, association marketers!

At our May Inbound Lunch Bunch, we gave association marketers more information and tools to focus their efforts on content marketing.