Today, more and more organizations are utilizing automation tools.  So the question isn't whether your organization needs marketing automation, but rather which marketing automation solution would be the best fit for your organization's needs.  We created this toolkit so you can compare vendor solutions and pick the one that will serve your organization best.  By using our toolkit, you will be able to rank marketing automation vendors based on their ability to fullfill your organization's unique requirements.  If your organization is thinking about marketing automation, this toolkit will help you decide which marketing automation vendor is best for you.

Personas are fictional, generalized representations of existing and potential customers.  By creating personas to represent various groups of people, you can tailor your content to targeted segments of your audience, thereby increasing your marketing effectiveness.  Our Toolkit of the Month: Personas, explains in more detail what personas are, how to create them, and why they are important for your organization.

Content is king and video is the rising star of the various forms of content created today.  So it is important to include video in your content marketing strategy.  The infographic below outlines 7 steps to create videos in a way that will promote growth for your business.

360 degree digital marketing is a strategy for digital marketing that is comprehensive and all inclusive across all digital channels.  The infographic below outlines the eight components of this strategy with accompanying tips for success within each component.

To help the association industry fast-track their digital transformation, we introduced a new series of webinars that are designed to bring for-profit marketing research into the association world. Join industry expert, Jerry Rackley, as he will provide insight in to the latest in market research on a selection of topics relevant to the association market.

Social Media gives us the opportunity to build relationships with consumers in a way that was never possible before.  Today almost everyone is engaged with, and interacting on, one or more of the numerous social sites out there.  So, as marketers, we need to be there too.  But with so many people using social media, the competition for their attention is fierce.  So how do we rise above the noise?  By analyzing the data we collect through social media about our audience  we can better understand who they are and what they need, thereby building relationships with them.  By building these relationships we increase brand awareness, which is vital for success.  An article, written by Lisa Marcyes at Marketo, gives us four ways to build relationships with our audience on social media.