Jenny Lassi was recently interviewed by Mizz Information, herself, Maggie McGary on email marketing. Maggie recently found herself in charge of her org's email marketing program and realized it was time to bite the bullet to learn more about why email marketing is so painful. Maggie reached out to us to help her understand where the areas of the most complexity lie and why they're so tricky to navigate. 

In her article, Maggie provides a great explanation of the 5 biggest pain points and chiefareas of misunderstanding about email that association marketing professionals need to know:

1. Reputation: Email address is bouncing and/or continually being flagged as invalid/ineligible 
2. Authentication: Emails going directly to the spam folder abyss, 
3. Filter: Email getting delivered but member says they didn’t get it,
4. Feedback Loops (or FBL for those in the know): Email address mysteriously disappeared from the system, 
5. List Hygiene: Prospecting new members 

Do you think sending a mass email using Outlook is a good idea?

Today, more and more organizations are utilizing automation tools.  So the question isn't whether your organization needs marketing automation, but rather which marketing automation solution would be the best fit for your organization's needs.  We created this toolkit so you can compare vendor solutions and pick the one that will serve your organization best.  By using our toolkit, you will be able to rank marketing automation vendors based on their ability to fullfill your organization's unique requirements.  If your organization is thinking about marketing automation, this toolkit will help you decide which marketing automation vendor is best for you.

Personas are fictional, generalized representations of existing and potential customers.  By creating personas to represent various groups of people, you can tailor your content to targeted segments of your audience, thereby increasing your marketing effectiveness.  Our Toolkit of the Month: Personas, explains in more detail what personas are, how to create them, and why they are important for your organization.

Content is king and video is the rising star of the various forms of content created today.  So it is important to include video in your content marketing strategy.  The infographic below outlines 7 steps to create videos in a way that will promote growth for your business.

360 degree digital marketing is a strategy for digital marketing that is comprehensive and all inclusive across all digital channels.  The infographic below outlines the eight components of this strategy with accompanying tips for success within each component.