Like everyone in business today, I log in to find dozens of automated email messages that include dozens of articles, links, updates and notifications about all of the things that have happened in my offline absence. Today, I have more than usual as I'm coming off of a week's vacation and as I'm frantically scanning subject lines to ferret out the critical to the nice-to-read, I see an article on change management. I open that one as I'm always eager for tips and research on non-violent methods to help others to change (my own experience has taught me that beating one's head on the wall elicits only short-term benefits). 

Press Release

In Canada, the Electronic Commerce Protection Act (ECPA) Bill C-27 Passed Unanimously on December 2, 2009. Canada's Fighting Internet and Wireless Spam Act (FISA) C-28 passed 12/15/2010 by the Canadian Government and replaced bill c-27 but failed to go into law. FISA or CASL (Canadian Anti-Spam Law) will go into law July 1, 2014 and here is what it will mean for your organization when sending eMail communications to your members:

How taking the HighRoad helps your organization reach an inbox: When you choose the HighRoad Solution Campaign eMail tool, you’re not only choosing a top tier enterprise eMail solution, you are also backed by several teams of experts all working together to ensure that your eMails reach your eMail recipient inboxes. Out-of-the-box, you will benefit from:

• Managed Feedback Loops (FBLs): Your HighRoad account has FBLs in place with all ISPs once your account has been created. They will automatically manage feedback from recipient servers to manage bounces and/or opt-out any recipient who reports your eMail as SPAM.