How taking the HighRoad helps your organization reach an inbox: When you choose the HighRoad Solution Campaign eMail tool, you’re not only choosing a top tier enterprise eMail solution, you are also backed by several teams of experts all working together to ensure that your eMails reach your eMail recipient inboxes. Out-of-the-box, you will benefit from:

• Managed Feedback Loops (FBLs): Your HighRoad account has FBLs in place with all ISPs once your account has been created. They will automatically manage feedback from recipient servers to manage bounces and/or opt-out any recipient who reports your eMail as SPAM.

Responsive HTML code is not created equal. Coding HTML for a responsive web page is very different than coding for a responsive email template. Whether your internal team created a responsive template or you hired an outside agency to do this for you, the template you load into your HighRoad Campaign eMail tool to use may not render how you would like it to. As more of our valued clients begin to make their templates responsive and use these templates, we are addressing issues as they come into our support channel to help resolve any rendering issues they may be experiencing. When the HighRoad design team creates the responsive templates, we do so in a way we know from experience works with the greatest number of email clients and test before we load the templates into your account. Once tested responsive templates are in use in your Campaign eMail account, here is the ideal workflow to ensure the responsive back-end code does not inadvertently get deleted:

With upcoming holiday season, many ISPs have made their inbox delivery algorithm tighter as eMail volume increases from commercial senders. Because of this, ISPs are looking heavily at eMail recipient engagement (open/click through rates). If your bounce rates are increasing, HighRoad Support is here to help.

Skipping Practice

We all know that (perfect) practice makes for perfect presentations. But most only prepare like that for Live Face-to-Face events. A webinar is no different in terms of the amount of practice time you need to put in to create a compelling Webinar. You may even need to have your speakers prepare a little more to make sure they can utilize the technology properly and get the most out of this medium. Make sure your speakers practice, and make sure you practice all of the tips and tricks that we have taught you to create a successful event.