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Jeanette Hausner

By: Jeanette Hausner on September 8th, 2016

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Optimizing Your Email For Greater Engagement

Email Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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Email is one of the most powerful tools you can use to reach consumers.  According to research by The Radicati Group, there are over 2.6 billion email users today.  By the end of 2019 that number is expected to increase to over 2.9 billion or over 1/3 of the world's population.  In addition, email is the preferred channel for brand communication among consumers.  Email also delivers a higher return on investment than any other digital marketing channel because with email you are targeting people who have opted in to receive your communications.  This is why it is so important to invest time and resources into enhancing your email to be the very best they can be.  Our partner, Litmus, has recently published "The Ultimate Guide To Email Optimization & Troubleshooting".  This guide is a comprehensive look at optimizing every part of the email creation process.  It lays out the steps needed to create email campaigns that your audience will want to engage with.

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