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Attracting new members and retaining current ones is vital to the success of your association. Your association's abilty to keep it's members and visitors coming back leads to higher conversion rates and higher retention rates. But getting them to return on a regular basis can be difficult. The key to accomplishing this is to create a great online user experience.
We have found an article at Higher Logic, written by Julie Dietz, that lists 3 ways to improve your website in order to keep your members and visitors coming back for more. According to data from Clutch and Brave, UX, there are 3 areas that you should focus on to increase member engagement and satisfaction, thereby improving website loyalty.
#1 Develop Valuable Content And Services.
#2 Design For Ease Of Use.
#3 Focus On Your Mission.
By increasing the value of your website for your members and visitors, you will increase the frequency of their visits. Check out Julie's article and see why these 3 strategies work and tips for implementing them.
Learn more ways to improve your member retention rates. Check out the HighRoad U ASAE Lunch Learning Webinar: Win Back Lapsed Members, always available On-Demand.
