Last week I was at ASAE's MMCC 2015, which is starting to gather numbers large enough to put it squarely on the list of Important Annual Conferences Not to Miss. With over 1,000 attendees, this was the biggest MMCC ever, but as Dave Martin's event wrap-up blog notes, the conference has lots of areas for improvement (don't we all?). 

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the expansion of their automation portfolio through establishing strategic partnerships with @Pay and BrightInfo. The announcement was made at the American Society of Association Executive’s 2015 Membership, Marketing & Communications Conference held in Washington, DC.

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the launch of a new product called Reporting+Plus. The announcement was made at the American Society of Association Executive’s 2015 Membership, Marketing & Communications Conference held in Washington, DC.

Our Toolkit of the Month series aims to provide association professionals with methodologies, tools & templates developed by hardcore marketers at Demand Metric.

This month's focus is on how to score your mobile and social marketing efforts. We've also added in our most popular budgeting tools & bundled into one convenient toolkit:

Don't see our amazing call-to-action graphic? Get the May Toolkit

As part of our commitment to the association market and ASAE in particular, HighRoad sponsored a table at last night's awards dinner to honor John Graham's achievements as a boy scout. While many people know John as the President & CEO of ASAE with a golden track record at American Diabetes Association, few know the depth of his commitment to the Boy Scouts of America.

Our May Inbound Lunch Bunch was held on the 14th with the highest reg numbers ever--162 to be exact. Our quest to learn the methodologies of inbound together found us focused on the first stage of HubSpot's spectrum: Attract. In order to really understand Inbound for Associations, there are a few key places where we need to rip the Band-Aid off & face some critical facts about our typical marketing programs: