We're kicking off our  2015 Innovation Roadshow! We have put the seminar series together to cover the hottest topics in association marketing and cover each topic from the viewpoint of digital. Based on the findings of our 2014 State of Digital Marketing in Associations Study and reviewing what's been the most popular topics in our HighRoad U webinar series, we put together our agenda to cover: 

We're thrilled to announce that we are the Platinum sponsor for the 2015 Personifest conference being held this week in Columbus, Ohio. There's so much new to tell since last year's event---where to even start? To tackle this topic, we'll take a blog-centric approach and Give U the List. Since we're holding our big party tonight at The Ohio Stadium, we're going to use a 'lil Buckeye lingo & show the same swagger as the First Ever National Champions.  

While I love launching anything new & seeing it work, I find it even more enjoyable when you can continuously perform. The road to mastery begins with a combination of humility, gratitude and the desire to always ask two questions:

Ask event management professionals about how they actively promote their events, and as many as 90 percent of them will say email marketing is their top preference. Even though email marketing is a common, highly effective & reliable communications method for getting people to attend your event, it remains to be one of the most neglected in terms of the quality and effort that is put into it.

Here are some tips to enhance your marketing emails’ effectiveness:

We have launched a new initiative called the Inbound Lunch Bunch. A series of monthly, informal get-togethers held at ASAE's JW Marriott Conference Center, the program aims to bring together like-minded people interested or practicing inbound. Each month, we'll cover a new topic and have designed the one hour block to be interactive and fast-paced. We will break into groups based on self-selected level of understanding of inbound so that you can easily network with peers and hopefully, find yourself an inbound buddy.