I was the content leader on ASAE Business Services' Lunch Learning webinar this week when someone asked the question "I hear this term 'digital ecosystem' all the time, but I don't really know what it means. Would you please define it?" 

Certainly! Here are some average & obvious options for seeking a definition: 

• Wikipedia's Definition of "Digital Ecosystem" that leaves you saying "what the..."
• Read PWC's eBook on Nine Trends in Digital Ecosystems to Get the Skinny on Trends
• Check Out What the ADMA is Saying on Digital Ecosystems

Can you believe that one year ago was our first client conference to talk about best practices in email marketing? It's true and we agree, where did the time go??? In looking back, we took a moment to review some of the first user group conference videos and marvel at how far we've come in one year in both innovation & focus. We've moved from just focusing on email to now embracing all of digital marketing and providing products & services to help associations thrive.

Two great tastes that taste great together--that's HubSpot & Litmus. We love them both and love their newly released Science of Email Report. This report is a must-read for email marketing for associations.

Like everyone in business today, I log in to find dozens of automated email messages that include dozens of articles, links, updates and notifications about all of the things that have happened in my offline absence. Today, I have more than usual as I'm coming off of a week's vacation and as I'm frantically scanning subject lines to ferret out the critical to the nice-to-read, I see an article on change management. I open that one as I'm always eager for tips and research on non-violent methods to help others to change (my own experience has taught me that beating one's head on the wall elicits only short-term benefits).