Email Marketing is constantly evolving.  Mobile devices are redefining design, inbox providers are redefining deliverability, and email service providers are redefining personalization.  There is one certainty, more changes are coming.  Litmus has released a new report, "Email Marketing in 2020".  In the report, they ask twenty industry experts to share their predictions concerning the future of email and they take a look at what email marketing will be like in the year 2020.  An article,  by Chad White at Litmus, lists who the panel of experts are and gives the link to download the free report.

The Toolkit of the Month program provides association professionals with templates, workbooks and outlines for common planning needs in digital marketing. We curate the tools from the massive marketing library of our partner, Demand Metric. Each month we focus on a specific topic and put together a collection of tools to allow association professionals frameworks & formats to take the guesswork out of strategic & tactical planning. This month's toolkit focuses on your website--the ultimate destination for your email, banner ads and social media. This toolkit focuses on giving you an interactive planning worksheet to better assess and evaluate your current website and get going on your spring cleaning for your site.

Tuesday, December 1st  
12-1 pm Eastern

Virtual November Inbound Lunch Bunch: Campaign Measurement

We apologize for any inconvenience, but our November Inbound Lunch Bunch scheduled for today has been rescheduled to Monday, November 23 at 12 noon eastern. 

Passive income is highly appealing but very difficult to obtain. The world doesn't generally allow for passive income unless you are an investor and have already obtained wealth. The idea of receiving an income with little to no effort required seems like just another get rich quick scheme. However, passive income is by no means fake, nor is it unearned. Once a passive income strategy is in place, it may take little effort to maintain but it certainly took everything you had to build. Passive income strategies rely on inbound marketing methdologies to work.

Membership marketing is an ideal way to build passive income. This is because memberships typically revolve around some form of content, such as a guide or video series. Memberships can also grant the subscriber access to products or services but generally, these are hands-off services that can be provided passively such as access to online knowledge libraries, content, resources or journals that have been made available for members. There may be a need to provide support and you are sure to encounter other complications along the way, but membership marketing is a very passive income source for most organizations.

Are you still using non-responsive email templates, or ready for a new look? Are you realizing that the holidays are quickly approaching and need a custom holiday email template? Take advantage of our fall template special and get the templates you need.