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Jenny Lassi

By: Jenny Lassi on July 16th, 2014

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Are Your Email Recipients Actually Using a Mobile Device?

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

Are you still not convinced that the cost is justified to reformat existing templates to be mobile friendly and use Responsive HTML design? I'm sure you've heard the buzz about the growth in mobile email consumption in every webinar you have attended or whitepaper you have downloaded.

B2B marketers have been especially slow to move to Responsive design because most B2B email recipients typically have been Outlook users, but that is quickly changing.

Did you know that using the Custom Search feature inside your HighRoad Campaign eMail account can tell you how many subscribers are consuming your emails on their mobile device?

Navigate to Subscribers>Search>Custom Search.

Click on Behavior/Activity on the left under Search Fields.

Drag the Subscribers by Mobile Activity to the yellow search criteria bar and select one of the available options in the drop down menu.

mobile-search-a

Then choose the desired Mobile Activity to search on and hit submit.

mobile-search-b

You will see in the Search Results screen, how many subscribers consumed the email, recurring message or campaign with a mobile device.

mobile-search-c