Depending on your organizational goals, processes, and models, sometimes the two-pronged approach is a better business match. Associations sending high volume member communications with moderate budgets, a need for high deliverability, and often decentralized chapter communications, should consider the two-pronged approach. Leaning into both an email automation platform and a marketing automation platform―centralized through our data integrator, Spark―can help you retain, engage, and grow your membership, all within budget. Take the tour below.