- About Us
There’s been a fundamental shift for associations over the past decade. Much like their for-profit counterparts, associations have gone through—and are still going through—the digital movement, albeit a few years later. On the digital maturity model, moving from an association-centric to customer/member-centric tier is just the first step when it comes to digital transformation.
Associations now need the right tools in place not only to retain, but also to grow their membership. Realizing the inevitable need for associations to tap into mainstream marketing technologies, HighRoad Solution provides the full stack—leveraging both an email automation platform and a marketing automation platform, and centralizing all data through HighRoad's Plus Connector. Take the tour below.