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The marketing automation craze has finally hit the association market! Whether you're getting calls from vendors that you've never heard of, or hearing about great metrics that other associations are getting, everyone seems to want to talk about marketing automation! Since we are the only digital agency in the association space that provides implementation, integration and strategic consulting services around marketing automation (and because we offer more than 1 platform, we aren't biased towards only pushing one software product), we thought we should step up to the plate and offer to everyone the basics of marketing automation in a free workshop.
While we have been in the marketing automation space for years now and developed our Inbound Lunch Bunch program to talk about applying marketing automation and digital marketing methodologies, we thought we'd create a workshop to cover the topics where we see associations really get hung up on in understanding what they need and how to understand marketing automation's effect on budgets and staff productivity.
The hands-on workshop we created is worth 3 CEU credits if you will attend in person or via our livestream and will cover:
- what marketing automation is and what it isn't
- how to think about & budget for email marketing in a marketing automation world
- the purpose and application of marketing automation (it's not another email tool-it's for generating lead-to-revenue programs)
- what resources you'll need from a marketing and technology side to be successful
- options for undertaking marketing automation
- results & metrics you should expect to get
We are excited to offer this free workshop that we'll livestream from ASAE Headquarters in Washington, DC. See U soon!
