My industry colleague, David Martin of ERA, introduced me to the concept of R&D--rip off and duplicate. As an association exec, he has provided great insight into how pressed for time he is and how much pressure he's under to constantly produce perfection. With a career spent in companies constantly seeking the almighty hockey stick growth curve, I can certainly understand the need to repurpose and utilize templates and tools that will help me speed my pace.

HighRoad folks are back from sunny Orlando, Florida where they attended the 2014 Aptify Users Conference!  Congratulations to HighRoad clients, Rachael Bell and the rest of the staff of the New Jersey Society of CPAs who were the 2014 Innovation Award winners! The Innovation Awards showcase Aptify users who have created innovative solutions to meet the needs of their associations and members. NJSCPA implemented HighRoad's Newsletter Xpress+ and they are now living the dream--benefitting from email marketing vs. being tortured by it! We're proud to partner with them to create innovative digital marketing solutions for associations!