As marketers, we spend a great deal of time creating content, because we know good, innovative content can be an excellent lead generator.  However, according to Content Marketing Institute, only 30% of marketers feel they are effective at using content as a growth strategy.  The problem may be how we are promoting our content.  An article, written by Sarah Quinn at Marketo, lists ten tactics to help expand the reach of our content to attain a larger audience.

Associations have been using marketing techniques to reach members and potential members for centuries (Aside from printing the Bible, Gutenberg likely had orders in to print the guild newsletters). In today's world, the old techniques like direct mail, magazine ads, and promotional email, are having less and less effect on a savvy audience who's learned to tune them out. That's where inbound marketing comes in, and why it's been so heartily embraced by organizations looking for the next big thing.

We've just gotten this new video infographic from our partners at Demand Metric who captured the key  takeaway messages from our 2015 State of Digital Marketing in Associations study in this video:

Hubspot’s State of Inbound 2015 report has been released.