Association Marketing

Finding a method in attracting new customers can sometimes become tricky. Luckily, LinkedIn has created a specific network for professionals and like minded individuals. This key strategy makes it easier for you to find your target audience. The users that can be found on this platform are opting in to reveal information and network with you are your company for certain reason. For many associations, LinkedIN is an easier route, due to their members are already in this environment.  

Images are a powerful tool that you can incorporate into all forms of your content.  Images are powerful because they evoke emotion.  Those emotions can then motivate desired behaviors by your audience, such as registering, downloading, purchasing, or any other behavior you are trying to drive your audience towards.  This month's Inbound Lunch Bunch discussed how to use images in different formats and across multiple channels in the most effective ways.  So if you missed our July Inbound Lunch Bunch: Using Images To Attract Customers, and would like to learn more, it is now available On-Demand through HighRoadU.