Associations today have a wide array of digital channels at their disposal.  Using them in an integrated way, in order to promote events as effectively as possible, can be challenging.  Join us at HighRoadU as Suzanne Carawan presents "Overview: Promoting Events Through Digital Communications".  In this webinar, Suzanne will explain the importance of using digital communications to not only drive user engagement, but also keep the level of engagement and event energy consistent.  Learn how using digital communications to promote your events can create a strategic user experience that results in higher revenue and higher brand loyalty to your organization.

Associations have been using marketing techniques to reach members and potential members for centuries (Aside from printing the Bible, Gutenberg likely had orders in to print the guild newsletters). In today's world, the old techniques like direct mail, magazine ads, and promotional email, are having less and less effect on a savvy audience who's learned to tune them out. That's where inbound marketing comes in, and why it's been so heartily embraced by organizations looking for the next big thing.

A compelling web presence is a must for organizations today.  In order to achieve this, your organization's website, social platforms, events, and online community all need to be cohesively connected together.  This article, written by Caitlin Struhs at Higher Logic, gives you six tips on how to create a better online experience for your audience.