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communities

Blog Feature

By: Arielle Irizarry
October 24th, 2017

I spent the beginning of my week surrounded by the orange army at Higher Logic Super Forum. While there was a tremendous amount of buzz surrounding Higher Logics new acquisitions, communities remained the unwavering showstopper at this year’s conference. What is it that makes these online groups so valuable to associations? Some value-adds are the ability of these channels to act as an avenue for support, feedback, and generating lasting relationships. However, the true value-adds of communities (in my opinion) is in their effectiveness for sales enablement and their ability to help with prospecting and engagement.

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