Is it just us, or have you also found July to be both the fastest month & yet the longest month thus far in 2015? We have been busy, busy, busy spreading the digital word and talking one-on-one to so many organizations who are discovering what inbound marketing can offer! While this is exactly what we're trying to get more buzz about, people take time! Our time has been taken up on good problems to have--a lot of engagement and inquiry--two sure signs that the mission of the brand is making things happen.

There are many ways you can put your advertising budget to good use, and LinkedIn is one of them. Advertising on LinkedIn is undoubtedly an excellent choice for many associations. However, it's often overlooked by media planners and marketers. This is mainly because they lack an understanding of the value LinkedIn has to offer as a marketing platform. 

Whoops, you deleted an email newsletter and want to review it again for an article you remember reading. What do you do? Search in deleted messages for hours? Google it? Ask the sender to resend or forward you a copy, while your request may fall into an abyss of emails? Or do you go to the publisher's website to find a newsletter archive?

Welcome to Norfolk!

For us digital marketers, the standout session on the first day of the 2015 Annual Meeting of the Council of Engineering & Scientific Society Executives (CESSE) was a case study on marketing automation.

Google announced the release of Google Tag Manager at eMetrics in Boston back in 2012 to provide its own version of tag management software. Numerous companies have been providing this type of software for a fee. However, with the release of a free tag manager tool, you can tackle these concepts without cost to your association.

Now, let’s get acquainted with Google Tag Manager.