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Blog Feature

By: Lisa Campo
July 30th, 2015

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Most of you are probably familiar with Twitter and its 140-character tweets. An added photo makes the tweet much more appealing. As you grow ever-dependent on social media to expand your member base, opportunities are being constantly developed. Now, your audience on Twitter can simply sign up for your email list without having to leave Twitter, or even download your association's app right from Twitter. You can plan out an article and a photo to go alongside each and every tweet.

Blog Feature

By: Suzanne Carawan
July 30th, 2015

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Our new One Stop Product Demo Series is going strong. We've updated our landing pages to make it easy for you to register for upcoming live demos & to access the recorded demos that you can watch on-demand. 

Blog Feature

By: Suzanne Carawan
July 29th, 2015

Is it just us, or have you also found July to be both the fastest month & yet the longest month thus far in 2015? We have been busy, busy, busy spreading the digital word and talking one-on-one to so many organizations who are discovering what inbound marketing can offer! While this is exactly what we're trying to get more buzz about, people take time! Our time has been taken up on good problems to have--a lot of engagement and inquiry--two sure signs that the mission of the brand is making things happen.

Blog Feature

By: Lisa Campo
July 22nd, 2015

Knowledge Stop: LinkedIn Ads

There are many ways you can put your advertising budget to good use, and LinkedIn is one of them. Advertising on LinkedIn is undoubtedly an excellent choice for many associations. However, it's often overlooked by media planners and marketers. This is mainly because they lack an understanding of the value LinkedIn has to offer as a marketing platform. 

Blog Feature

By: Jenny Lassi
July 17th, 2015

Whoops, you deleted an email newsletter and want to review it again for an article you remember reading. What do you do? Search in deleted messages for hours? Google it? Ask the sender to resend or forward you a copy, while your request may fall into an abyss of emails? Or do you go to the publisher's website to find a newsletter archive?

Blog Feature

By: Lisa Campo
July 17th, 2015

CESSE 2015's closing dinner and gala
Here's the thing about the Council of Engineering & Scientific Society Executives Annual Meeting: I had no idea what to expect. I knew, at least, that it'd be filled with smart, technical society/association staff. Other than that, I hadn't been to a non-marketing/tech-specific conference before, so here are a few things that surprised or amused me.