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Lydia Arunkumar

By: Lydia Arunkumar on November 30th, 2018

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HighRoad Solution Presents Email & Marketing Automation Best Practices for Associations AT ASAE’S TECH CONFERENCE

HighRoad News & Events

HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition.

We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions

Associations use our solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission. After being endorsed by the American Society of Association Executives (ASAE) and selected as a top partner to many association technology companies, this conference is a chance to show the association community how our email and marketing automation platforms and strategies can impact membership, event registration, and non-dues revenue.

Learn How To Get Results With HighRoad’s Association Action Framework

We look forward to demonstrating how associations can use business-grade marketing platforms, without worrying about whether they will integrate with their AMS and other association systems.

At ASAE Tech, we’ll teach association executives how we “associa-fy” the world’s best marketing software so your organization has access to the same tools that businesses use to grow and stay relevant.

Our approach is built around making mainstream marketing technology work for associations – from the strategy and training, to features and integration.

This methodology gives you a roadmap to smart targeting so you don’t waste money, allowing you to rise above the online noise, ensure your target audience converts on your offers, and create members for life.

Extend Your Association’s MarTech Stack and Gain Insight in Our #ASAETech18 Learning Lab

HighRoad was once again selected to present digital marketing best practices at this ASAE conference. If you don’t have time to chat with the HighRoad team at our booth, you can see HighRoad’s association marketing specialists in action during this session on the final day of the conference.

Data Synchronization, and Unified Communications

Date: Wednesday, December 5, 2018

Time: 2:00 PM - 3:00 PM


Gaylord National Resort & Convention Center
Chesapeake GHI
201 Waterfront Street
National Harbor, MD 20745

During this session, you’ll learn how:

  • CoreNet Global, a global chapter-based organization, extended its MarTech stack to multiple chapters across the world to solve a vexing data synchronization challenge
  • To leverage previously inaccessible behavioral data (including email opens, click throughs, and conversions) to better understand who is doing what and when
  • You can create a data management strategy that straddles multiple regions, chapters, and technologies

For more information, visit the ASAE Tech Conference & Expo 2018 website or stop by HighRoad’s booth at the conference.

We know that ASAE Tech will be a busy show for you. You can reserve a spot later in December to speak with one of HighRoad’s association marketing consultants about how HighRoad’s methodology, platforms, and expertise can improve your organization's performance.