Effective Event Messaging Part 2 - Event Re-Marketing Strategies
This video is the second in a series of short videos that I will attempt to keep these under 10 minutes per video. The goal of this series is to help you with being more effective with your event marketing and messaging strategies.
Organizations will often times blast their constituents with repeated requests to register. This is not only frustrating to the member base, but also can be a waste of money sending emails to members who are not interested in attending. In this video, I discuss how to easily leverage dynamic segments to create a re-marketing program targeting your members that have expressed interest in attending but have not yet registered.
About John Brandt
John began his career as a United States Marine. After leaving active duty, he went on to the University of Minnesota. Post graduation, he began his corporate career with Thomson Reuters as a part of their legal information division; commonly known as Westlaw. While with Thomson Reuters, John worked on a team focusing on growing some of the largest law firms in the world and received his MBA in Marketing. After over 8 years, John moved on to join BlueHornet, a division of Digital River. John was with BlueHornet for 3 years and left as the Director of Strategy and Operations for the BlueHornet Agency Channel. In his current role as Sales Director at HighRoad Solution, John brings his can-do spirit and his expertise in email and social strategy. John credits much of his success to his lovely wife and family. He and his wife are the proud parents of 3 girls. John is also an avid fly-fisherman, outdoorsman, and sports fan. In the summer you will likely see him on a stream chasing trout or on the golf course chasing a little white ball.
