"BLAST!"  A word that we are all too familiar with in email marketing. However, in the world of Marketing Automation that word is non-existent. For many associations marketing automation is becoming more of a high demand even though it has been around for the last 7 years. The rise of this platform is finally giving associations a helping hand as it handles campaigns, reports, departments, and puts it all into one tool. It's the mastermind of organized chaos! 

On December 1st, the HighRoad Team joined in on a memorable night with DC's most prominent Association CEO's, Management Teams, and many more high profile names in Crystal City, Virginia. HighRoad took the stage as a distinguished sponsor at Trending 40 2016 Association Leaders for an evening of honoring and celebrating those of influence. 

Among the guests in attendance included; American Gas Association, Consumer Bankers Association, News Media Alliance, National Head Start Association, Dangerous Goods Council, Entertainment Software Association, and a host of other influential associations.