With that headline, I either have everyone over 40 reading this or only those under 40 who are hoping that I can help advance their cause.

In truth, these words are a direct quote from a woman I met last week at Litmus' Email Design Conference. The whole quote actually goes like this "Look around this room. The whole conference is between 25-40, but the problem is that we all report to people over 40 who don't get it and just keep pressuring us to send bad email."

Then she said, "Please help-- people over 40 just don't get it".

Adam and I are at Litmus' Email Design Conference in Boston today and, as always, the conference always succeeds in delighting the audience. We just sat through a preso by RebelMail who did amazing things through embedding CSS in email that included complicated price calculations, 3-D image rotation and playing a slideshow (or at least giving you that experience). 

Our Toolkit of the Month for August is now available. We have brought you a piece originally created by HubSpot that looks at common SEO myths and breaks it down for what you need to care about today in order to keep your website fresh. SEO companies were all over our voice mails, emails and phones several years ago telling us that we need to rewrite our homepages for thousands of dollars. Then, seems that SEO/SEM has kind of faded into the background without a lot of coverage anymore in the association world.

Following our popular 2014 SDMA study which set the baseline from which to measure, we're delighted to announce the release of the 2015 report. Announced at ASAE's Annual Conference in Detroit, the study continues to try and understand how organizations are grappling with a changing member landscape that requires digital. The study looks to understand more than who uses Twitter and looks at additional factors such as:

While changing your email provider isn't as painful as switching out your AMS, you do want to make sure that you've got a good plan for how you want to make the transition as seamless as possible. Additionally, before you switch, you want to make sure that your new provider is going to offer you everything you need to provide the supporting services you need and ensure your email's reputation & deliverability.

We were just asked to choose through our collection of best practice-based info to pull out our most often used resources. It's always a joy to go to HighRoad U and see how much info we've amassed to help tackle the various aspects of digital marketing--especially the black art of email. While we're nowhere close to done in putting together resources to cover today's email marketing methodologies & approaches, here's our top picks based on highest volume of content consumption: