As more and more of association's marketing budgets move toward digital, the need for technical marketers is increasing. Likewise, as more of marketing moves to inbound methodologies for acquisition purposes, the reliance on technology to provide accurate data increases.  The resulting codependency requires that marketing and technology departments learn to work effectively together. MarTech to the rescue!  

It's a new year - time for a fresh look at your Email Marketing! Could it be U are feeling eMoody? Perhaps you are suffering from EMS? Email Marketing Syndrome affects marketers far and wide! In this webinar HighRoad's Jenny Lassi gave an overview of some of the causes of EMS and what you can do to combat it! Here are three key takeways from the HighRoadU webinar from Friday January 9, 2015.

January 30, 2015 3pm EST

Maybe you’ve started hearing about inbound marketing, or maybe the term is still new. No worries! This session will go through the basics of inbound marketing from the lens of an association to highlight why so many organizations are adding it into their acquisition and growth strategies for 2015. We’ll cover the basics, but also take a tour of inbound marketing platform, HubSpot, to understand why organizations are loving this new way to identify prospects and turn them into buying customers.

January 23, 2015 3pm EST

Our 2014 State of Digital Marketing in Associations Report showed that the majority of marketers are lacking in basic technical understanding of very common topics in digital marketing. We’re aiming to solve that problem by introducing topics that are considered basic to technologists, but that are not taught to marketers. We’ll cover topics including APIs, CSS, how email client browsers work and more. You bring the coffee, we’ll bring the MarTech!

JANUARY 16, 2015 3 pm EST

Have you heard of MarTech? It is the inevitable blending of marketing & technology and it’s becoming more and more of a trend to see in associations. As more budget moves to digital, the need for technical marketers increases. Likewise, as more of the marketing moves to inbound methodologies for acquisition purposes, the reliance on technology to provide accurate data increases. The co-dependent nature of martech requires that the marketing and technology teams are closely aligned and moving in lock step. Join this webinar to learn first-hand how one organization was able to align its marketing & technology departments to work effectively, efficiently and creatively (they even started to have fun). Stop the animosity, clear out any mysteries and debunk long-held myths about marketers and technologists! This is one webinar you don’t want to miss!