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BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Jeanette Hausner

Blog Feature

By: Jeanette Hausner
May 31st, 2017

Having a good lead generation strategy is essential for an organization's continued success because it is the engine that drives profits.  In order for your lead generation strategy to produce optimal results, you need to have the right components in place  The infographic below is a detailed guide to the components needed to generate high quality leads and to keep your sales pipeline moving along.

Blog Feature

By: Jeanette Hausner
May 25th, 2017

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Marketing automation is a great tool that can be used in all stages of the buyers' journey.  Email is still the preferred channel that marketers use to communicate with prospects and customers.  Marketing automation that is used for email campaigns works extremely well and generates great results.  However, marketing automation isn't just for email anymore.  While it's true that automated emails continue to be the backbone of marketing automation, you need not stop there.  If you're only using marketing automation for email, you're missing out on other communication channels it can be used for.  We have found an article at Act-On, written by Pam Neely, that lists 8 channels, in addition to email, with which to use marketing automation.  Pam explains how using marketing automation with each of these 8 other channels will benefit you.

Blog Feature

By: Jeanette Hausner
May 23rd, 2017

Digital marketing contains many components such as SEO, social media, content creation, PPC, email, and web analytics.  Each of these components should be brought together under one overall digital strategy in order to get the best results.  The infographic below explains why you need a digital marketing strategy and tips for how to build one.

Blog Feature

By: Jeanette Hausner
May 22nd, 2017

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Content marketing is a strategic marketing plan that delivers relevant, entertaining and educational content to your targeted audience in order to increase lead generation and to move those leads further along the buyers' journey.  Below are 5 things you should do for content marketing success.

Know Your Audience
Before you begin creating content, first know who your audience is.  You need to understand your targeted audiences' needs in order to write relevant content that they will find both helpful and interesting. 
 
Create Effective Content
You should produce content that will answer their questions and solve their problems.  When writing content, be genuine and make a connection with them. By doing this you create content that your audience will appreciate and remember.

Content Management
Setting up a long-range content management system helps organize your content. A CMS allows you to find content quickly, share it with your content team and set marketing goals. You can keep track of upcoming projects and devise a precise action plan.

Repurpose Content
Repurposing content presents you with more avenues for SEO. Some methods of repurposing content are republishing blogs, creating webinars or publishing eBooks by combining the concepts from your previous posts.

Promote
Once you have your content, don't forget to distribute and promote it across all the social media channels your targeted audience is found on for increased visibility. Paying for targeted ads through Google, Yahoo, Bing and Facebook are also options.

By implementing these 5 strategies, you will be more successful in engaging your audience and growing your company's reach. For more information on Content Marketing,  contact us and we are happy to help!

Blog Feature

By: Jeanette Hausner
May 18th, 2017

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Inbound marketing strategies have fundamentally changed the way we market.  In this digital age we now have the ability to pull consumers to us through the principal strategies of inbound marketing which are, content creation, social media, and search engine optimization.  Consumers today no longer want to be barraged with annoying ads for products and services they have no interest in. They want to be able to easily find specific, relevant information and education about the products or services they are interested in and research them on their timetable.  Inbound marketing capitalizes on how consumers search and shop today, which is why this method of marketing produces much better results than traditional outbound marketing.  So, in accordance with inbound marketing strategies, marketers have been very busy creating a great deal of quality content in order to engage prospects and increase lead generation.  As a result, the competition to get content seen is fierce.  Better promotion of content is now key for continued success.  

We have found an article at Marketo, written by Alan Cassinelli, that you should check out.  The article lists 4 great ways to promote your content in order to increase engagement.  In addition, Allen illustrates why each one works with real world examples.

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Would you like to learn more?  Watch our on-demand webinar: Using Interactive Content to Convert Prospects to Customers.

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Blog Feature

By: Jeanette Hausner
May 16th, 2017

What are the latest digital marketing trends you should be paying attention to?  There are now so many digital channels, tactics, and technologies available, that deciding what to focus on can be difficult.  The infographic below highlights the 6 digital marketing trends predicted to have the biggest impact on digital marketing this year.