Social media is an integral part of any good digital marketing strategy and there are many social platforms to choose from.  The Infographic below lists the top nine social networks for business and how to best utilize them.

In today's world, understanding and implementing digital strategies into our overall marketing plan is a must-do.  Because digital marketing is such a hot topic, we thought we should post this helpful infographic once more.

                    The Infographic below is a helpful guide to use when trouble shooting low performing email campaigns.

Lately it seems all we hear about is the necessity of honing our digital marketing skills and strategies.  While keeping up with digital trends is essential, we can't forget the basics, email marketing.  Our partner, Personify, has written a really good article reminding us of three email marketing fundamentals we should all have locked down.  They are campaign testing, database segmentation, and message personalization.  This article explains why these fundamentals are important for truly effective email campaigns.

Every brand that is on Facebook is there for one reason, to get more business.  This Toolkit will give you a playbook on how to attract new visitors, convert them into leads, and nurture those leads into customers using Facebook.  If you missed this helpful guide, or might simply like to review it again, this Tookit is still available On-Demand.

We have all found ourselves irritated by intrusive and annoying ads.  Ads that are in no way helpful or even related to the content we are viewing.  But when ads are targeted and properly placed, they can be very effective in achieving their purpose.  Communities are a perfect environment for placing ads targeted to your members.  You know who your members are and have already established a level of trust with them.  Molly Talbert at Higher Logic has written an article with three reasons why you should incorporate ad campaigns into your community.