Personas are fictional, generalized representations of existing and potential customers.  By creating personas to represent various groups of people, you can tailor your content to targeted segments of your audience, thereby increasing your marketing effectiveness.  Our Toolkit of the Month: Personas, explains in more detail what personas are, how to create them, and why they are important for your organization.

Content is king and video is the rising star of the various forms of content created today.  So it is important to include video in your content marketing strategy.  The infographic below outlines 7 steps to create videos in a way that will promote growth for your business.

360 degree digital marketing is a strategy for digital marketing that is comprehensive and all inclusive across all digital channels.  The infographic below outlines the eight components of this strategy with accompanying tips for success within each component.

Social Media gives us the opportunity to build relationships with consumers in a way that was never possible before.  Today almost everyone is engaged with, and interacting on, one or more of the numerous social sites out there.  So, as marketers, we need to be there too.  But with so many people using social media, the competition for their attention is fierce.  So how do we rise above the noise?  By analyzing the data we collect through social media about our audience  we can better understand who they are and what they need, thereby building relationships with them.  By building these relationships we increase brand awareness, which is vital for success.  An article, written by Lisa Marcyes at Marketo, gives us four ways to build relationships with our audience on social media.

In order for your organization to be successful, people must first be aware that you exist.  There are many ways to grow your brand awareness in the digital age.  The infographic below explains some effective ways to increase your exposure and grow your brand.

How you present yourself, and the way you represent your company online matters.  It directly affects how other people view your brand.  The infographic below outlines the rules of proper etiquette for six of the most popular social media platforms.