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On-demand Strategic Hall Video Sessions

Strategic Training Hall Part 1: Consent

Strategic Training Hall Part 2: Framework

Strategic Training Hall Part 3: Reporting

Part 1: Consent

Part 2: Framework

Part 3: Reporting

 

Education Resources

How to Create Detailed Buyer Personas for Your Business

Learn how to create buyer personas for your business with the help of this research guide and persona template.

How to Develop a Content Strategy

Create your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers.

How to Create an Effective Customer Journey Map

Everything you need to know about the customer journey and how to map it.

Create reports with the custom report builder

How to surface data from marketing and sales activities in addition to objects

How subscription types work

Contacts can manage their email preferences so they're only opted in to emails they want to receive.

Email footer and CAN-SPAM management

To comply with the CAN-SPAM Act of 2003, marketing emails must include the physical mailing address of your business and a link for contacts to manage their email subscription preferences.

The Persona Playbook [Infographic]

Learn how to create buyer personas for your business with the help of this research guide and persona template.

Anatomy of a Content Strategy [Blog]

Create your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers.

The ABCs of Marketing—Always Be Converting [Blog]

Everything you need to know about the customer journey and how to map it.

Content Strategy Playbook [Infographic]

How to surface data from marketing and sales activities in addition to objects