---
title: Basic Training Hall
description: Get started with the basics in HubSpot with emails, landing pages and automation.
---

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## Basic Features Training Hall

Get started with the basics in HubSpot with emails, landing pages, and automation. Access the pre-session materials (and refer to them post-session) and then join us on-demand to get your basic HubSpot skills in place.

![](https://www.highroadsolutions.com/hs-fs/hubfs/HRS_new_email/spacer.gif?height=20&name=spacer.gif)

### Intro Video Explaining

## Basic HubSpot Training Hall

Get started with the basics in HubSpot with emails, landing pages and automation.

## On-demand Basic Hall Video Sessions

| [![email and CTAs](https://no-cache.hubspot.com/cta/default/345438/interactive-211880925527.png) ](https://www.highroadsolutions.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJSSOWFYbs%2BSeLJArMNWvlL6ASI6%2BTtTu2auW%2F9yygUBB9ltJabKZ%2BYPN18mMmGxXSvzPxm9Vq65m6PqaDNluEq%2BFZ1wL7oS2UiICtEBFJY%2F2NkAcqvcSzo8wZydkDR7suHjf1J4svGxrcLjf%2F2WXwXw1SsU%2BeJK9bE%2F7BQNCdjdGIPfbksXyVvJzXWUBD1La7Vlg7UQocIiRpxG3lYdSW1&webInteractiveContentId=211880925527&portalId=345438) | [![Basic Training Hall Part 2: Landing Pages](https://no-cache.hubspot.com/cta/default/345438/09b2624c-baeb-470f-82e8-101dcef879b8.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/09b2624c-baeb-470f-82e8-101dcef879b8) | [![Basic Training Hall Part 3: Forms](https://no-cache.hubspot.com/cta/default/345438/d98f197d-3b62-4feb-b053-064e998d7f2c.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/d98f197d-3b62-4feb-b053-064e998d7f2c) | [![Basic Training Hall Part 4: Workflows](https://no-cache.hubspot.com/cta/default/345438/a3eff751-cf45-4e0b-a443-381547e2579b.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/a3eff751-cf45-4e0b-a443-381547e2579b) |
| --- | --- | --- | --- |

| Part 1: Emails and Lists | Part 2: Landing Pages | Part 3: Forms | Part 4: Workflows |
| --- | --- | --- | --- |

 

## Training Resources

#### How subscription types work

Contacts can manage their email preferences so they're only opted in to emails they want to receive.

[ Read More ](https://knowledge.hubspot.com/contacts/how-do-subscription-preferences-and-types-work)

![](https://www.highroadsolutions.com/hs-fs/hubfs/HRS_new_email/spacer.gif?height=20&name=spacer.gif)

#### Email footer and CAN-SPAM management

To comply with the CAN-SPAM Act of 2003, marketing emails must include the physical mailing address of your business and a link for contacts to manage their email subscription preferences.

[ Read More ](https://knowledge.hubspot.com/email/can-i-customize-my-can-spam-email-footer)

![](https://www.highroadsolutions.com/hs-fs/hubfs/HRS_new_email/spacer.gif?height=20&name=spacer.gif)

#### Create marketing emails in the drag and drop email editor

HubSpot's drag and drop email editor provides an intuitive interface to scale your email marketing efforts for your business.

[ Read More ](https://knowledge.hubspot.com/email/create-marketing-emails-in-the-drag-and-drop-email-editor)

![](https://www.highroadsolutions.com/hs-fs/hubfs/HRS_new_email/spacer.gif?height=20&name=spacer.gif)

#### Save your marketing email as a template

If you want to reuse or iterate on the design of an email that you created using the [drag and drop editor](https://knowledge.hubspot.com/email/create-marketing-emails-in-the-drag-and-drop-email-editor), you can save it as a template for future emails.

[ Read More ](https://knowledge.hubspot.com/email/save-your-marketing-email-as-a-template)

#### Create marketing emails in the drag and drop email editor

HubSpot's drag and drop email editor provides an intuitive interface to scale your email marketing efforts for your business.

[ Read More ](https://knowledge.hubspot.com/email/create-marketing-emails-in-the-drag-and-drop-email-editor?__hstc=205832972.301677dc9cbc7a437ddcdf39ab4a0789.1660024881343.1663842586095.1663857703131.77&__hssc=205832972.7.1663857703131&__hsfp=69242381)

#### Create and customize pages

Use smart forms to customize the form displayed depending on your website visitor.

[ Read More ](https://knowledge.hubspot.com/website-pages/create-and-customize-pages)

#### Create smart forms

Use smart forms to customize the form displayed depending on your website visitor.

[ Read More ](https://knowledge.hubspot.com/forms/create-smart-forms)

#### Use automation with emails

You can use simple workflows to enable your team to focus on creating marketing emails by automating follow-up tasks like adding contacts to a list after they clicked a link in an email. 

[ Read More ](https://knowledge.hubspot.com/email/use-automation-with-marketing-emails)

#### Create and publish social posts in the full-screen social composer

Use HubSpot's full-screen social composer to create a post and publish it to multiple different social accounts at once. 

[ Read More ](https://knowledge.hubspot.com/social/create-and-publish-social-posts-in-the-full-screen-social-composer)

#### Analyze social reports

After you’ve [connected your social accounts](https://knowledge.hubspot.com/social/connect-your-social-media-accounts-to-hubspot), you can view and analyze the performance of your social posts and determine how well your social media efforts are performing.

[ Read More ](https://knowledge.hubspot.com/social/analyze-social-reports)

#### Create a live chat

Create a chatflow with live chat to connect visitors directly with members of your team.

[ Read More ](https://knowledge.hubspot.com/chatflows/create-a-live-chat)

#### Create and edit personas

Creating personas in your HubSpot account allows you to target these groups and categorize your contacts. Learn more about using buyer personas and check out the Make My Persona tool.

[ Read More ](https://knowledge.hubspot.com/contacts/create-and-edit-personas)

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