Go beyond the campaign set up with email and landing pages and begin understanding the advertising, lead scoring, reporting, and analytics capabilities with HubSpot. Access the pre-read materials (and refer to them post-session) and then join us on-demand to get your advanced HubSpot skills in place.
Go beyond the campaign set up with email and landing pages and begin understanding the advertising, reporting, and analytics capabilities with HubSpot.
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Part 1: Analytics |
Part 2: Reports |
Part 3: Dashboards |
Part 4: Lead Scoring |
Ads audiences allow you to be more specific about who sees your Facebook, Google, and LinkedIn ads.
Create a new Google Ads search campaign in HubSpot's legacy ads add-on.
After connecting your Facebook ad account to HubSpot, you can create lead ads and website traffic ads through the HubSpot ads tool.
Attribution refers to the rules that determine how your marketing assets and channels receive credit for converting visitors into contacts and customers.
Ads audiences allow you to be more specific about who sees your Facebook, Google, and LinkedIn ads.
Create a new Google Ads search campaign in HubSpot's legacy ads add-on.
After connecting your Facebook ad account to HubSpot, you can create lead ads and website traffic ads through the HubSpot ads tool.
After creating LinkedIn Ads audiences in HubSpot, you can use them to target new and existing ad campaigns.
Attribution refers to the rules that determine how your marketing assets and channels receive credit for converting visitors into contacts and customers.
The campaigns tool in HubSpot allows you to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts.
Set up ad tracking in HubSpot and learn how HubSpot tracks which ads your contacts are clicking and converting on.
On your ads dashboard, you can analyze the data from each of your connected ad accounts, and drill into the performance of individual ad campaigns.
With HubSpot's custom report builder, you can analyze multiple data sources across HubSpot.
When creating a report in the custom report builder, you’ll need to decide which data sources to select, how to configure your report fields, and how to configure your chart settings.
Set-up lead scoring properties to help you determine who's most engaged, least engaged, and everything in between.
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