---
title: Advanced Training Hall
description: Go beyond the campaign set up with email and landing pages and begin understanding the advertising, reporting, and analytics capabilities with HubSpot.
---

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## Advanced Training Hall

Go beyond the campaign set up with email and landing pages and begin understanding the advertising, lead scoring, reporting, and analytics capabilities with HubSpot. Access the pre-read materials (and refer to them post-session) and then join us on-demand to get your advanced HubSpot skills in place.

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### Intro Video Explaining

## Advanced HubSpot Training Hall

Go beyond the campaign set up with email and landing pages and begin understanding the advertising, reporting, and analytics capabilities with HubSpot.

## On-demand Advanced Video Hall Sessions

| [![Advanced Training Hall Part 1: Analytics](https://no-cache.hubspot.com/cta/default/345438/60099a5a-ee01-40bc-9060-bb45fa250aea.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/60099a5a-ee01-40bc-9060-bb45fa250aea) | [![Reports](https://no-cache.hubspot.com/cta/default/345438/b9584874-2caa-40ba-8e79-b0ab32168260.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/b9584874-2caa-40ba-8e79-b0ab32168260) | [![Dashboards](https://no-cache.hubspot.com/cta/default/345438/1719e6af-4b7c-4c19-81f4-592ac5e29ee7.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/1719e6af-4b7c-4c19-81f4-592ac5e29ee7) | [![Lead Scoring](https://no-cache.hubspot.com/cta/default/345438/b074f3eb-ba71-4009-babe-d4947c57ca88.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/b074f3eb-ba71-4009-babe-d4947c57ca88) |
| --- | --- | --- | --- |

| Part 1: Analytics | Part 2: Reports | Part 3: Dashboards | Part 4: Lead Scoring |
| --- | --- | --- | --- |

 

## Training Resources

#### Create ads audiences in HubSpot

Ads audiences allow you to be more specific about who sees your Facebook, Google, and LinkedIn ads. 

[ Read More ](https://knowledge.hubspot.com/ads/create-ads-audiences-in-hubspot)

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#### Create Google Ads search campaigns in HubSpot

Create a new Google Ads search campaign in HubSpot's legacy ads add-on.

[ Read More ](https://knowledge.hubspot.com/ads/create-google-ads-search-campaigns-in-hubspot)

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#### Create Facebook and LinkedIn ad campaigns in HubSpot

After connecting your Facebook ad account to HubSpot, you can create lead ads and website traffic ads through the HubSpot ads tool.

[ Read More ](https://knowledge.hubspot.com/ads/create-facebook-and-linkedin-lead-ads-in-hubspot)

![](https://www.highroadsolutions.com/hs-fs/hubfs/HRS_new_email/spacer.gif?height=20&name=spacer.gif)

#### Ads attribution in HubSpot

Attribution refers to the rules that determine how your marketing assets and channels receive credit for converting visitors into contacts and customers.

[ Read More ](https://knowledge.hubspot.com/ads/ads-attribution-in-hubspot)

#### Create ads audiences in HubSpot

Ads audiences allow you to be more specific about who sees your Facebook, Google, and LinkedIn ads.

[ Read More ](https://knowledge.hubspot.com/ads/create-ads-audiences-in-hubspot?__hstc=205832972.301677dc9cbc7a437ddcdf39ab4a0789.1660024881343.1663842586095.1663857703131.77&__hssc=205832972.5.1663857703131&__hsfp=69242381)

#### Create Google Ads search campaigns in HubSpot

Create a new Google Ads search campaign in HubSpot's legacy ads add-on.

[ Read More ](https://knowledge.hubspot.com/ads/create-google-ads-search-campaigns-in-hubspot?__hstc=205832972.301677dc9cbc7a437ddcdf39ab4a0789.1660024881343.1663842586095.1663857703131.77&__hssc=205832972.5.1663857703131&__hsfp=69242381)

#### Create Facebook and LinkedIn ad campaigns in HubSpot

After connecting your Facebook ad account to HubSpot, you can create lead ads and website traffic ads through the HubSpot ads tool.

[ Read More ](https://knowledge.hubspot.com/ads/create-facebook-and-linkedin-lead-ads-in-hubspot?__hstc=205832972.301677dc9cbc7a437ddcdf39ab4a0789.1660024881343.1663842586095.1663857703131.77&__hssc=205832972.5.1663857703131&__hsfp=69242381)

#### Target LinkedIn ads using HubSpot audiences

After [creating LinkedIn Ads audiences in HubSpot](https://knowledge.hubspot.com/articles/kcs_article/ads/create-ads-audiences-in-hubspot), you can use them to target new and existing ad campaigns.

[ Read More ](https://knowledge.hubspot.com/ads/target-linkedin-ads-using-hubspot-audiences)

#### Ads attribution in HubSpot

Attribution refers to the rules that determine how your marketing assets and channels receive credit for converting visitors into contacts and customers.

[ Read More ](https://knowledge.hubspot.com/ads/ads-attribution-in-hubspot?__hstc=205832972.301677dc9cbc7a437ddcdf39ab4a0789.1660024881343.1663842586095.1663857703131.77&__hssc=205832972.5.1663857703131&__hsfp=69242381)

#### Create campaigns

The campaigns tool in HubSpot allows you to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts. 

[ Read More ](https://knowledge.hubspot.com/campaigns/create-campaigns)

#### Ad tracking in HubSpot

Set up ad tracking in HubSpot and learn how HubSpot tracks which ads your contacts are clicking and converting on.

[ Read More ](https://knowledge.hubspot.com/ads/ad-tracking-in-hubspot)

#### Analyze ad campaigns in HubSpot

On your ads dashboard, you can analyze the data from each of your connected ad accounts, and drill into the performance of individual ad campaigns.

[ Read More ](https://knowledge.hubspot.com/ads/analyze-ad-campaigns-in-hubspot)

#### Create reports with the custom report builder

With HubSpot's custom report builder, you can analyze multiple data sources across HubSpot. 

[ Read More ](https://knowledge.hubspot.com/reports/create-reports-with-the-custom-report-builder)

#### Understand the custom report builder

When creating a report in the custom report builder, you’ll need to decide which data sources to select, how to configure your report fields, and how to configure your chart settings.

[ Read More ](https://knowledge.hubspot.com/reports/understand-the-custom-report-builder)

#### Determine likelihood to close with lead scoring

Set-up lead scoring properties to help you determine who's most engaged, least engaged, and everything in between. 

[ Read More ](https://knowledge.hubspot.com/contacts/determine-likelihood-to-close-with-predictive-lead-scoring)

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