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On-demand Executive Hall Video Session

 

 

Pre-read Session Materials

What's HubSpot?

Wondering what HubSpot can do? In this video, we help you with understanding HubSpot, how you may want to use the HubSpot tools, and a variety of things to consider with this popular marketing automation platform.

Why use HubSpot in today’s modern marketing world

Begin with this workbook for filling out the fields, lists, and email preferences for your integration.

What's changed in the marketing technology industry?

Take inventory and review your existing content and segmentation.

Explaining email automation vs. marketing automation

In this video, you will get an understanding of what presets are in Adestra and how they help you to automate set-up of email campaigns.

What is HubSpot for Associations [Blog]

Wondering what HubSpot can do specifically for associations? Read our blog on why HubSpot is ideal for associations, member-based orgs, and nonprofits, and how today's association marketing teams can leverage it to its fullest. 

Getting Marketing Automation Ready [Guide]

Before you start executing on campaigns, you need to ensure that your entire organization is culturally ready for an omni-channel growth and engagement tool like HubSpot. Get the framework for organizational readiness. 

Dispelling the Myths of Marketing Automation [Blog]

Marketing automation isn't just a platform to bridge gaps in operational efficiency. It's an entirely new way of going  to market. In order to execute from an efficiency and, more importantly, efficacy perspective, you need to know what pitfalls to avoid.

Digital Maturity Framework [Infographic]

Ever wonder how quickly you should be seeing results after you evolve your martech stack? Take a look at HighRoad's digital maturity framework so that you can set expectations with your team and benchmark as you start to optimize your technologies.