HighRoad COE | Sample Author (2)

Sample Author

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Recent Posts

Spark—the final piece to data activation

Posted by Sample Author on Jan 8, 2024 7:21:20 AM

You buy a mystery jigsaw puzzle with 1000 pieces. About 200 are hidden in the couch. 500 are "somewhere" in the basement. And 300 have been ...

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Topics: Event Marketing, Featured

AI-bound: What HubSpot’s new product rollout...

Posted by Sample Author on Jan 8, 2024 7:17:09 AM

Yesterday, I had the pleasure of learning about HubSpot’s not shockingly astounding product roll-out at HubSpot’s crown jewel event—INBOUND.

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Topics: Brand Marketing

Black Friday: Learning effective tactics...

Posted by Sample Author on Jan 8, 2024 7:11:41 AM

As consumers we’re all familiar with retailer activity around Black Friday. Since it’s just around the corner, you may have already noticed ...

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Topics: Email Marketing

Sci-fi is the new normal: AI is here

Posted by Sample Author on Jan 8, 2024 6:57:52 AM

Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve got in. ...

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Topics: Brand Marketing, Budgeting, Featured

To Czar or not to Czar: Data Centralization...

Posted by Sample Author on Jan 8, 2024 6:48:25 AM

Association leaders have long been recognizing the power of data. They know that data-driven insights allow them to make crucial business ...

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Topics: Brand Marketing

Why aren’t my internal or employees emails...

Posted by Sample Author on Jun 13, 2022 6:44:00 AM

Inbox placement can be a difficult to pinpoint the exact issue. Email clients have a number of different algorithms to calculate a spam ...

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Topics: adestra

HighRoad Solutions Taps Talent to Pursue...

Posted by Sample Author on Jan 11, 2024 11:01:48 AM

Ashburn, VA - February 1, 2022: HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Offi...

There’s a control for that: what your...

Posted by Aaron Kapaun on Jan 9, 2024 2:49:53 AM

Marketing planning can be exciting. It's often the time where new ideas get thrown on the table, innovative and analytical think...

Gen Zs Count Content Calories: Give them...

Posted by Aaron Kapaun on Jan 9, 2024 2:44:58 AM

There's no question that individual and societal experiences have shaped Gen Z. Significant events such as the COVID-19 pandemic...

The member experience starts with a...

Posted by Aaron Kapaun on Jan 8, 2024 9:38:52 AM

Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers...

Spark—the final piece to data activation

Posted by Sample Author on Jan 8, 2024 7:21:20 AM

You buy a mystery jigsaw puzzle with 1000 pieces. About 200 are hidden in the couch. 500 are "somewhere" in the basement. And 30...

Sci-fi is the new normal: AI is here

Posted by Sample Author on Jan 8, 2024 6:57:52 AM

Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve g...

Why Apple’s New Privacy Policy Works

Earlier this summer, Apple announced its upcoming (Fall 2021) release of iOS 15, which touts a number of new privacy features that will ...

Read between the lines of year-end data

Whether you’re setting annual performance goals, making changes to association programming, or moving into a new membership service, no ...

Make your new digital platform a star

For most associations, adopting a new technology—particularly omni-channel marketing automation platforms—is all about shepherding legacy ...

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